Blogging to Drive Business: Create and Maintain Valuable Customer Connections

Blogging to Drive Business: Create and Maintain Valuable Customer Connections

by Eric Butow, Rebecca Bollwitt
     
 

View All Available Formats & Editions

BLOGGING TO DRIVE BUSINESS

 

USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER  LOYALTY, INNOVATION, AND PROFITS

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your

See more details below

Overview

BLOGGING TO DRIVE BUSINESS

 

USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER  LOYALTY, INNOVATION, AND PROFITS

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr.

 

 

WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO:

  • Launch a blog that truly represents the best of your business
  • Create a comprehensive, long-term blogging strategy to maximize
    the return on investment (ROI) from your blog
  • Staff your blogging initiative
  • Integrate blogs with other offline and online marketing programs,
    including social networking websites
  • Use your blog to drive customers and prospects to the business
  • Push up-to-the-minute information to customers via RSS
  • Build a thriving online community—and learn from what it tells you
  • Manage comments (and decide whether to have them)
  • Operate successful contests and sweepstakes campaigns on your blog
  • Utilize podcasts, vlogs, microblogging, and other new techniques
  • Gain business value from hot new Web 3.0 technologies, including widgets,
    mashups, personal agents, and the Semantic Web
  • Track your blog performance, spot and respond to trends, and translate and
    report data you receive from your blog

 

 

 

Read More

Product Details

ISBN-13:
9780133103588
Publisher:
Pearson Education
Publication date:
10/09/2012
Series:
Que Biz-Tech
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
320
Sales rank:
800,705
File size:
43 MB
Note:
This product may take a few minutes to download.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >