Blood and Whiskey: The Life and Times of Jack Daniel

Overview

The Real Jack Daniel, Straight Up

You know the brand, now meet the man. He was dapper and diminutive, with the soft, amiable drawl of the quintessential Southern gentleman. Upon first meeting the mature and successful Jack Daniel, few would have guessed that this elegant, mild-mannered aristocrat had clawed his way up from stark poverty, toiled for countless hours, risked his life many times, and overcome obstacles that crushed seemingly ...

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Overview

The Real Jack Daniel, Straight Up

You know the brand, now meet the man. He was dapper and diminutive, with the soft, amiable drawl of the quintessential Southern gentleman. Upon first meeting the mature and successful Jack Daniel, few would have guessed that this elegant, mild-mannered aristocrat had clawed his way up from stark poverty, toiled for countless hours, risked his life many times, and overcome obstacles that crushed seemingly tougher men to achieve his success.

Blood &Whiskey tells the rousing and inspiring tale of this legendary distiller’s rise to fame and fortune. Reaching deep into the rich history of Lynchburg, Tennessee, author Peter Krass paints a compelling portrait of the post—Civil War South and reveals how an impoverished orphan, taken in by neighbors, discovered his calling at an early age and went on to create one of the most powerful and recognized brands in the world.

Critical Praise for Peter Krass’s Carnegie

"Seizing the mantle that J. F. Wall has held since 1970 as Andrew Carnegie’s definitive biographer, Peter Krass has written a superb new account of the legendary industrialist and philanthropist’s remarkable life . . . timely, balanced, revealing."
–Barron’s

"An objective and readable portrait of a fascinating, conflicted man."
–Dallas Morning News

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Editorial Reviews

From the Publisher
The author traces the Daniel family lineage from Scotland and Ireland to rural Tennessee, and Jasper “Jack” Newton Daniel’s rise from hardscrabble youth to a dandy gent with a love of horses, fine clothes and women, a colleague of J.P. Morgan’s and one of the most famous spirits producers in the world. Orphaned at 15, Jack discovered a whiskey still on the property of his longtime neighbor and new guardian, Dan Call, and his interest in distilling booze was born. Krass (Carnegie) details the early business partnership between Call and Daniel and their eventual split, as Call forces himself to choose between preaching and making whiskey. “One Call [descendant] wished he’d given up preaching instead because the Jack Daniel Distillery was eventually worth tens of millions of dollars,” Krass writes. While Krass’s research is ample, the book often gets bogged down in historical minutiae, and at times the reader wishes for a more charismatic star of the show than the somewhat dour Daniel. But witnessing the maturation of his namesake company—not to mention the maturation of the U.S. as it confronts slavery, the Civil War and the temperance movement—is engrossing. Fans of the whiskey will be happy to hear the alleged real story behind the Old No. 7 that adorns each bottle, and anyone can appreciate the classic American characters sprinkled throughout the text, including the richly monikered Eph Grizzard, Beauregard Beam and Lemuel Motlow. Agent, Ed Knappman. (May) (Publishers Weekly, April 12th, 2004)
Publishers Weekly
The author traces the Daniel family lineage from Scotland and Ireland to rural Tennessee, and Jasper "Jack" Newton Daniel's rise from hardscrabble youth to a dandy gent with a love of horses, fine clothes and women, a colleague of J.P. Morgan's and one of the most famous spirits producers in the world. Orphaned at 15, Jack discovered a whiskey still on the property of his longtime neighbor and new guardian, Dan Call, and his interest in distilling booze was born. Krass (Carnegie) details the early business partnership between Call and Daniel and their eventual split, as Call forces himself to choose between preaching and making whiskey. "One Call [descendant] wished he'd given up preaching instead because the Jack Daniel Distillery was eventually worth tens of millions of dollars," Krass writes. While Krass's research is ample, the book often gets bogged down in historical minutiae, and at times the reader wishes for a more charismatic star of the show than the somewhat dour Daniel. But witnessing the maturation of his namesake company not to mention the maturation of the U.S. as it confronts slavery, the Civil War and the temperance movement is engrossing. Fans of the whiskey will be happy to hear the alleged real story behind the Old No. 7 that adorns each bottle, and anyone can appreciate the classic American characters sprinkled throughout the text, including the richly monikered Eph Grizzard, Beauregard Beam and Lemuel Motlow. Agent, Ed Knappman. (May) Copyright 2004 Reed Business Information.
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Product Details

  • ISBN-13: 9780471273929
  • Publisher: Wiley
  • Publication date: 4/29/2004
  • Edition number: 1
  • Pages: 288
  • Sales rank: 285,888
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.69 (d)

Meet the Author

PETER KRASS is the author of Carnegie (Wiley), cited by Barron’s as the "definitive" biography and selected by Library Journal as one of the best biography/business books of 2002. His other books include The Book of Business Wisdom, The Book of Leadership Wisdom, and The Book of Investing Wisdom, all available from Wiley.

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Table of Contents

Acknowledgments.

Introduction.

1. The Cursed Child.

2. Everything Gone but the Dirt.

3. Legend of the Boy Distiller.

4. The Nomad.

5. Reunion and Challenge.

6. A Rebellion against the Government.

7. Identity Crisis.

8. Seizing the Legendary Hollow.

9. Taking On Nashville.

10. Big Man, Lonely Man.

11. Brand Magic.

12. Enemies.

13. Reborn.

14. The Final Battle.

Epilogue Lem’s Trials.

Afterword The Making of a Legend.

Notes.

Bibliography.

Index.

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Sort by: Showing 1 Customer Reviews
  • Posted May 29, 2012

    A great resource for the Whiskey researcher.

    This was the second book added to my personal whiskey library. This is a must have for those looking to find out more on the history of whiskey in the United States. If you want more whiskey history and a bibliography on other brands start here first.

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