Bloomberg by Bloomberg

Bloomberg by Bloomberg

by Michael R. Bloomberg, Matthew Winkler
     
 

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Bloomberg by Bloomberg Brash, aggressive, and supremely self-confident, Michael Bloomberg, the visionary leader of the world's fastest-growing media empire, has been hailed as the new standard for what it takes to win in the Information Age. Dismissed from Salomon Brothers in part because of his outspoken personal style, he has, in just twelve years, built a news

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Overview

Bloomberg by Bloomberg Brash, aggressive, and supremely self-confident, Michael Bloomberg, the visionary leader of the world's fastest-growing media empire, has been hailed as the new standard for what it takes to win in the Information Age. Dismissed from Salomon Brothers in part because of his outspoken personal style, he has, in just twelve years, built a news and financial information business that encompasses online and wire services, radio, television, and print media. His uncanny sense of "who needs what" information and how best to deliver it has pushed his company to explosive growth rates year after year. A man who has built a media empire from scratch, he is now poised to play David to the Goliaths of the industry. Now, for the first time and in his own hard-hitting style, Michael Bloomberg offers an intimate look at the mind and personality behind the Bloomberg logo. In Bloomberg by Bloomberg, he combines personal reminiscence with penetrating insight into the ceaseless, worldwide demand for fast, accurate financial information. He describes in vivid detail his early Wall Street career, both the victories and frustrations, including a personal account of what it was like to be fired and given $10 million on the same day. Bloomberg's anticipation of the informational needs of modern society led to "The Bloomberg," an online information service without which tens of thousands of investors cannot live. We learn how he has brilliantly applied the concept of synergy-even to the extent of labeling all his products with his name-to build success upon success, and how his dedication to in-house technology and low-cost pricing strategies has added conquests in ever larger and more diverse markets. Whether staging a festival for several thousand employees at his house or rollerblading in Central Park, as bon vivant or businessman, Michael Bloomberg has always done it his way. With customary candor, Bloomberg reveals how his idiosyncratic managerial methods-including the absence of physical partitions and job titles in his offices, and his fierce insistence on total company loyalty-have been instrumental in building his organization. A fascinating "must-read" for anyone who needs to keep up with developments in the worlds of business and information, Bloomberg by Bloomberg is the autobiography of a major player and grand-scale entrepreneur whose original thinking and bold moves are changing the very face of the media business.

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Editorial Reviews

Business Week
A classic tale of a nimble, customer-focused, entrepreneurial David outsmarting bureaucratic, ossified, corporate Goliaths.
Rupert Murdoch
Michael Bloomberg is the most creative media entrepreneur of our time and, with Bill Gates, perhaps the most successful.
Bryan Burrough
Entertaining, engaging, and informative, Bloomberg by Bloomberg is packed with great advice about how to start a lean, hungry company-and how to keep it that way.
Julian H. Robertson
The man with Wall Street's best known generic name has written an autobiography that keeps you up late to finish. The book is full of wonderful insights about Wall Street and about starting and growing a new business.
Richard Branson
This is the best insight yet on how one man shook up the entire financial information industry.
David Whitford
...instead of kicking back, Bloomberg fired up his internal engines. First he bought his wife a sable jacket because, he says, "I worried that Sue might be ashamed of my new, less visible status..." Then he made an initial deposit of $300,000 in a corporate checking account and set off on what became a wildly successful company-building adventure-creating jobs (today Bloomberg L.P. employs 3,000); adding to (not just rearranging) the world's store of wealth; muscling his way into the news business: compounding his fortune; becoming in time "if not a household name, at least a synonym for success"; and ensuring "that someday I'll have a long obituary in the New York Times." Part of what attracts you to Bloomberg's book is wanting to comprehend that journey; a large part of its appeal is that you can...Fortunes come and go, but Bloomberg has risen to the next level....Budding entrepreneurs will find plenty of inspriation as well as some useful informaiton in Bloomberg's tale. For example, he believes that as his employees rise up the ladder, they shouldn't expect to work less and take more vacations. Explains the hard-driving Bloomberg: "You're more valuable, you get paid more, and your coworkers should get more out of you."
Fortune
David Armstrong
...Sincerely, though, Bloomberg by Bloomberg is a brisk and witty read. It ranges from Bloomberg's 1981 dismissal from Salomon Brothers when the company was sold (he got $10 million to ease the pain), his early adoption of computers to move business information—first inside Salomon and later to his own clients in his cheeky challenge to market leaders Dow Jones and Reuters...
The San Francisco Examiner
USA Today
It's a fascinating story about the life and philosphy of the man and his company.
Leah Spiro
...the book is well-written and lively....His is a classic tale of a nimble, customer-focused, entrepreneurial David outsmarting bureaucratic, ossified, corporate Goliaths...
Business Week
NY Times
Lots of entrepreneurs make money. Lots of entrepreneurs who make money write books. Few of those books make you glad they did. This one does.

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Product Details

ISBN-13:
9780471155454
Publisher:
Wiley
Publication date:
03/24/1997
Pages:
272
Product dimensions:
6.27(w) x 9.32(h) x 1.00(d)

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