The Bloomberg Way: A Guide for Reporters and Editors



"You don't have to be a business reporter to appreciate The Bloomberg Way. Its lessons about clear, crisp writing, the judicious use of facts rather than qualitative characterizations and a supreme commitment to accuracy make it an invaluable guide for all reporters and writers."
—Sarah Bartlett, Dean, City University of New York Graduate School of Journalism

"The new edition of ...

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The Bloomberg Way: A Guide for Reporters and Editors

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"You don't have to be a business reporter to appreciate The Bloomberg Way. Its lessons about clear, crisp writing, the judicious use of facts rather than qualitative characterizations and a supreme commitment to accuracy make it an invaluable guide for all reporters and writers."
—Sarah Bartlett, Dean, City University of New York Graduate School of Journalism

"The new edition of The Bloomberg Way takes readers deeper into the award-winning mindset of global business and economic news leader Bloomberg. Especially instructive in this complete guide to learning by Matt Winkler are examples of exclusive Bloomberg stories; the emphasis on quality reporting, writing and ethical standards; and the descriptions of innovative new functions on its famous terminals to aid the mining of data."
—Andrew Leckey, President, Donald W. Reynolds National Center for Business Journalism, and Business Journalism Chair, Arizona State University Walter Cronkite School

"Bloomberg Editor-in-Chief Matt Winkler expansively shares the secrets of the fastest growing news organization in the 21st century in The Bloomberg Way, making it a must-have book for any newsroom that covers U.S. or foreign markets, companies, industries or government."
—Terri Thompson, Director, Knight-Bagehot Fellowship in Economics and Business Journalism, Columbia Graduate School of Journalism

"At Bloomberg, Matthew Winkler built a news organization that is the envy of the industry: vibrant, vital and growing. Here, he gives us his secret sauce: the formula that makes Bloomberg a winner. The Bloomberg Way is a journalism school in a box, useful for anyone who wants to communicate with authority, credibility and clarity."
—Jeff Jarvis, Director, Center for Entrepreneurial Journalism, City University of New York Graduate School of Journalism

"The Bloomberg Way is the most important book that I've found on the most important topic in journalism today. Matthew Winkler writes crisply, emphasizes points with powerful anecdotes and teaches us that business reporting is a human story."
—Randall D. Smith, Professor and Donald W. Reynolds Endowed Chair of Business Journalism, School of Journalism, University of Missouri

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Product Details

  • ISBN-13: 9781118842263
  • Publisher: Wiley
  • Publication date: 3/17/2014
  • Series: Bloomberg Series
  • Edition description: Anniversar
  • Edition number: 13
  • Pages: 304
  • Sales rank: 773,583
  • Product dimensions: 6.80 (w) x 8.90 (h) x 1.00 (d)

Meet the Author

MATTHEW WINKLER is Editor-in-Chief of Bloomberg News. Prior to founding the newsorganization at Bloomberg LP, he was a reporter for the Wall Street Journal.

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Table of Contents

Introduction xi

Acknowledgments xix

Chapter 1: The Bloomberg Way 1

Chapter 2: Principles 3

Chapter 3: The Five Fs 5

Chapter 4: The Four- Paragraph Lead 7

Headlines 11

Leads 13

Size and Scope 18

Reinforcing the Lead 20

Quotations 21

Details 24

Nut Paragraphs 25

To Be Sure 27

Chapter 5: Five Easy Pieces 29

Chapter 6: Show, Don’t Tell 33

Characterizations 35

Assertions 37

Anecdotes 38

Chapter 7: Writing Well Matters 41

Precision and Brevity 42

Jargon 46

Cliches 47

Word Echoes 48

Tense and Voice 49

Story Length 50

Chapter 8: Headlines 51

Chapter 9: Preparation 57

Collecting String 57

Top 10s 58

Curtain-Raisers 59

Templates 61

Chapter 10: Covering News 65

Breaking News 66

News Releases 68

Rumor and Speculation 68

Media Summaries 70

Complete Coverage 71

Chapter 11: Ethics 73

Fairness 74

Public Responsibilities 75

Endorsements 76

Plagiarism 77

Working for Bloomberg 77

Transparency 78

Covering Bloomberg 80

Accuracy 81

Corrections 83

Sending Corrections 84

Sourcing 85

Attribution 85

Anonymous Sources 86

Conduct 89

Libel 90

Red Flags 91

Avoiding Libel 92

Chapter 12: Enterprise 95

Idea to Story 96

Preparing a Pitch 96

Types of Enterprise 99

Reporting 102

A Model of Reporting 104

Organizing the Story 106

The Rest of the Story 107

Chapter 13: Chart of the Day 109

Chapter 14: How We Work 113

Reporters 113

Interviewing 115

Accuracy 117

Editors 118

Editing Checklist 119

Team Leaders 120

Bureau Chiefs 122

Chapter 15: Markets 125

How to Cover Markets 126

Four Pillars of Market Coverage 131

Writing Market Leads 133

Keeping Market Stories Fresh 134

Weekly Perspective 136

Technical Analysis 137

Functions for Markets 139

Stocks 140

Stock Market Leads 140

Themes for Stocks 142

Functions for Stocks 142

Bonds 143

Government Bonds 145

Themes for Government Bonds 145

Government Bond Leads 147

Corporate Bonds 148

Themes for Corporate Bonds 148

Swaps 149

Money Markets 151

Functions for Bonds 152

Currencies 153

Covering Currency Markets 154

Themes for Currencies 155

Functions for Currencies 157

Commodities 157

Themes for Commodities 159

Functions for Commodities 160

Chapter 16: Companies 161

Market Perspective 162

Shares Up and Down 162

Debt 163

Credit- Default Swaps 164

Earnings 165

Mergers and Acquisitions 171

Valuation 173

Value Comparisons 175

Financing 177

Initial Public Offerings 178

Bond Sales 180

Repurchases and Dividends 181

Functions for Companies 182

Chapter 17: Economies 185

Covering Economies 186

Functions for Economies 189

Chapter 18: Politics and Policy 191

Follow the Money 194

Financing Government 194

Opinion Polls 195

Chapter 19: People 199

Chapter 20: Stories 203

Story Headlines 203

Style and Punctuation 205

Stand- Alone Headlines 206

Subheadlines 207

Trashlines 208

Datelines 209

Bylines 211

Links 213

Coding 214

Updates 216

Summaries 217

Fairness for Summaries 219

Voices 220

Sending to Newspapers 221

AV 223

Chapter 21: Questions 225

Stock Activity 225

Equity and Debt Sales 227

Loans and Lines of Credit 228

Management Changes 228

Stock Buybacks 229

Dividend Payments 229

Interest and Principal Payments 230

Mergers and Acquisitions 230

Bankruptcies 231

Litigation 231

Regulation 232

Products and Services 232

Property, Plant and Equipment 233

Contracts and Agreements 234

Chapter 22: Grammar 235

Agreement of Subject and Verb 235

Commas 236

Hyphens 237

Only 238

That 238

Which 239

Has and Have 239

Who and Whom 241

Chapter 23: Words and Terms 243

Names 369

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