Blue Mountain: Turning Dreams into Reality

Blue Mountain: Turning Dreams into Reality

5.0 1
by Susan Polis Schutz
     
 

Blue Mountain is a tale of love, hardship, triumph, and success. It is the true story of Stephen Schutz and Susan Polis Schutz and their most unusual and often challenging ventures: Blue Mountain Arts greeting card company and its Internet site.

This story is a riveting account of the mistakes Susan and Stephen made, the solutions they designed, the

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Overview

Blue Mountain is a tale of love, hardship, triumph, and success. It is the true story of Stephen Schutz and Susan Polis Schutz and their most unusual and often challenging ventures: Blue Mountain Arts greeting card company and its Internet site.

This story is a riveting account of the mistakes Susan and Stephen made, the solutions they designed, the successes they reached, and the personal and professional lessons they learned. This book gives you an excellent opportunity to learn from the Schutzes' experiences and insights.

In the late 1960's, Susan and Stephen were two idealistic, recent college graduates -- he, an artist with a Princeton Ph.D. in theoretical physics, and she, a teacher and a writer. One day, they decided to silk-screen posters that combined their art and poetry. They travelled around the country selling their posters while living out of a bright yellow, pickup-truck camper. Thus, Blue Mountain Arts was born.

This book is for anyone who ever had a dream. It is about standing up and fighting for that dream and turning it into reality.

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Editorial Reviews

Publishers Weekly - Publishers Weekly
With spouse Stephen, Schutz founded Blue Mountain Arts, the company that eventually spun off into the multibillion-dollar bluemountain.com ad-driven e-greeting company. Already a book veteran with To My Daughter With Love and other titles, Schutz skillfully chronicles her own and the company's history, from the early days, when the couple drove around in a van asking college bookstores to display the silkscreen posters they'd designed, to their spectacular online expansion. The transition was occasionally bumpy. Inexperienced at negotiating, the couple made some disastrous hiring decisions and some unprofitable sales arrangements, all unflinchingly recounted. Overall, though, the Schutzes effectively combined their family and business life, choosing their compromises with care. A long and painful copyright battle with Hallmark ended in their favor. The book concludes with Schutz discussing her childhood, early marriage, family and other nonbusiness topics. Unpretentious and relatively forthcoming about her approach to her personal life generally, and overly painstaking in describing the Hallmark court case, Schutz spends less time on business mechanics than on the conversations she and Steve had in and around this business, which may be even more useful to small-business owners looking for vision. Photos. (Aug. 15) Copyright 2004 Reed Business Information.

Product Details

ISBN-13:
9780883966952
Publisher:
Blue Mountain Arts, Inc.
Publication date:
09/28/2004
Pages:
384
Product dimensions:
6.16(w) x 9.70(h) x 1.16(d)

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What People are saying about this

Joseph P. Kennedy
Susan and STephen's winding path to business success ... is a fascinating tale of how an enterprise evolves from vision to viability. (Chairman, Citizens Energy Corporation)
Spencer Johnson
Stephen and Susan Polis Schutz show us how we can all turn our dreams into realities when we use the 'Blue Mountain' principles they generously share with us. (author of Who Moved My Cheese)

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