Blue Mountain: Turning Dreams into Reality

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Overview

Blue Mountain is a tale of love, hardship, triumph, and success. It is the true story of Stephen Schutz and Susan Polis Schutz and their most unusual and often challenging ventures: Blue Mountain Arts greeting card company and its Internet site.

This story is a riveting account of the mistakes Susan and Stephen made, the solutions they designed, the successes they reached, and the personal and professional lessons they learned. This book gives ...

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Boulder, Colorado, U.S.A. 2004 Hard Cover First Edition, First Print Fine in Fine jacket As New, Zero Flaws. Signed on Full Title Page SIGNED with 'Follow your Dreams" and dated ... June 04 (a FULL 3 months prior to publication), by the AUTHOR ~IN MY PRESENCE~, with FULL line signature only, NOT inscribed to anyone. Also comes with Publishers Promotional matching postcard. Read more Show Less

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Overview

Blue Mountain is a tale of love, hardship, triumph, and success. It is the true story of Stephen Schutz and Susan Polis Schutz and their most unusual and often challenging ventures: Blue Mountain Arts greeting card company and its Internet site.

This story is a riveting account of the mistakes Susan and Stephen made, the solutions they designed, the successes they reached, and the personal and professional lessons they learned. This book gives you an excellent opportunity to learn from the Schutzes' experiences and insights.

In the late 1960's, Susan and Stephen were two idealistic, recent college graduates -- he, an artist with a Princeton Ph.D. in theoretical physics, and she, a teacher and a writer. One day, they decided to silk-screen posters that combined their art and poetry. They travelled around the country selling their posters while living out of a bright yellow, pickup-truck camper. Thus, Blue Mountain Arts was born.

This book is for anyone who ever had a dream. It is about standing up and fighting for that dream and turning it into reality.

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Editorial Reviews

Publishers Weekly
With spouse Stephen, Schutz founded Blue Mountain Arts, the company that eventually spun off into the multibillion-dollar bluemountain.com ad-driven e-greeting company. Already a book veteran with To My Daughter With Love and other titles, Schutz skillfully chronicles her own and the company's history, from the early days, when the couple drove around in a van asking college bookstores to display the silkscreen posters they'd designed, to their spectacular online expansion. The transition was occasionally bumpy. Inexperienced at negotiating, the couple made some disastrous hiring decisions and some unprofitable sales arrangements, all unflinchingly recounted. Overall, though, the Schutzes effectively combined their family and business life, choosing their compromises with care. A long and painful copyright battle with Hallmark ended in their favor. The book concludes with Schutz discussing her childhood, early marriage, family and other nonbusiness topics. Unpretentious and relatively forthcoming about her approach to her personal life generally, and overly painstaking in describing the Hallmark court case, Schutz spends less time on business mechanics than on the conversations she and Steve had in and around this business, which may be even more useful to small-business owners looking for vision. Photos. (Aug. 15) Copyright 2004 Reed Business Information.
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Product Details

  • ISBN-13: 9780883966952
  • Publisher: Blue Mountain Arts, Inc.
  • Publication date: 9/28/2004
  • Pages: 384
  • Product dimensions: 6.16 (w) x 9.70 (h) x 1.16 (d)

Table of Contents

Introduction 1
1. David and Goliath: The Beginning of a Nightmare 3
2. Come Into the Mountains, Dear Friend 11
3. Hopes and Dreams 21
4. No Sleep 29
5. The National Stationery Show 35
6. Land of the Free 51
7. Our Home and Office on Wheels 59
8. Our First Book 73
9. Difficulties 79
10. The Perfect Sales Manager 85
11. Mistakes 91
12. Someone Else to Love 97
13. Fragility of Life 99
14. Publicity and Fame 103
15. Finding the Right Balance 115
16. Learning from Our Mistakes 123
17. The Calm Before the Storm 133
18. AireBrush Feelings 139
19. What Are You Getting Yourself Into? 147
20. Card Wars 153
21. Friends 160
22. Blue Mountain Arts v. Hallmark Details 166
23. The Hearing Is On, the Hearing Is Off 177
24. Batting .800 184
25. A Frog Is a Frog 197
26. The Ruling 207
27. Roller Coaster 213
28. An Interlude 223
29. Bluemountain.com: Our First Electronic Greeting Card 229
30. Number One 239
31. Bluemountain.com v. Microsoft: Same Story, Different Players 246
32. E-Insanity 253
Conclusion 266
Autobiographical Stories
I. A Child of the 1950's 271
II. High School Years in Peekskill 278
III. Hypocrisy in College Sorority Life 282
IV. Love at First Sight 287
V. Can You Type? 293
VI. Window Shadows 298
VII. Our Relationship 304
VIII. New York City School Strike 312
IX. Our Idealistic Commune 315
X. Mrs. Susan Polis Schutz 322
XI. Pregnancy and the Beautiful Birth of Our First Child 329
XII. Our Ethereal Daughter 339
XIII. Birth of Our Adorable Second Son and Our Enchanted World 345
XIV. Where Are They Now? 349
XV. A New Phase of Life 353
Epilogue: Coming Full Circle with One World, One Heart 355
Credits 357
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted December 11, 2004

    Practical and inspiring

    One of the most inspiring entrepreneurial success stories I've read in a long time. I always counsel my students and clients to figure out who they are and what they value - and build their businesses around *that.* For some reason, this seems to be a hard lesson for many people to absorb. Susan Polis Schutz's story offers proof that: 1. A highly successful business can be started on a shoestring 2. Success does not mean you have to check your values at the door 3. Treating people right is not only the right thing to do... it's good business 4. The 'good guys' can win - and win big -even in the face of underhanded competition from unethical multi-billion dollar corporations.

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