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Microsoft, Google, eBay, Staples, Genentech, Starbucks, Nike, and Harley-Davidson . . . these are just a few examples of an elite group of companies that have managed to turn billion-dollar ideas into billion-dollar businesses. What did these and other high-growth companies do to achieve such a goal? What blueprint do they follow to produce such results? Based on three years of in-depth research, David Thomson's Blueprint to a Billion approach provides the first quantitative assessment of the success pattern ...
Microsoft, Google, eBay, Staples, Genentech, Starbucks, Nike, and Harley-Davidson . . . these are just a few examples of an elite group of companies that have managed to turn billion-dollar ideas into billion-dollar businesses. What did these and other high-growth companies do to achieve such a goal? What blueprint do they follow to produce such results? Based on three years of in-depth research, David Thomson's Blueprint to a Billion approach provides the first quantitative assessment of the success pattern common across a distinct group of 387 "blueprint companies"—the 5% that have IPO'd since 1980 and grown to $1 billion in revenue. They represent America's highest growth companies; they uniquely achieved exponential revenue growth and returns.
This book is not about one unique company, its innovation, and the financial returns it achieved; it's about the quantifiable, success-based pattern—independent of economic cycles or industries—shared across this group of 387 elite companies. It's about how you can use seven common essentials to better your business, organization, team, or yourself and produce exponential growth. It's about executing the essentials and linking them. It's about taking the actions that matter while avoiding pitfalls. The 7 essentials explored are:
Essential #1: Create and Sustain a Breakthrough Value Proposition
Essential#2: Exploit a High-Growth Market Segment
Essential #3: Marquee Customers Shape the Revenue Powerhouse
Essential #4: Leverage Big Brother Alliances for Breaking into New Markets
Essential #5: Become the Masters of Exponential Returns
Essential #6: The Management Team: Inside-Outside Leadership
Essential #7: The Board: Comprised of Essentials Experts
Divided into three comprehensive sections, Blueprint to a Billion will show you how to formulate a breakthrough value proposition, create exponential revenue growth—the most valuable and unique kind of growth—and seize the opportunity to garner exponential returns. More importantly, it provides practical guidelines that you, as a business leader at any level, can use to improve company performance from one year to the next. While the book is based on quantitative evidence, it provides insightful analysis and very personal stories from many blueprint company leaders.
Both fact-based and actionable, Blueprint to a Billion contains fresh research that provides valuable insights into success-based business building. Adopting and executing one or more essentials will maximize your growth—both personally and corporately. Executing all 7 essentials will enable your company to achieve unprecedented exponential growth.
1. The Blueprint Thesis: A Different Approach to Growth.
Part One: Create and Sustain a Breakthrough Value Proposition.
2. The Blueprint Value Proposition.
Part Two: Create and Sustain Exponential Revenue Growth.
3. Exploit a High-Growth Market Segment.
4. Marquee Customers Shape the Revenue Powerhouse.
5. Leverage Big Brother Alliances for Breaking into New Markets.
Part Three: Seizing the Opportunity to Create Exponential Returns.
6. Becoming the Masters of Exponential Returns.
7. The Management Team: Inside-Outside Leadership.
8. The Board: Comprised of Essentials Experts.
9. Linking the 7 Essentials.
10. Blueprint Companies for the Next Decade and Your Part in Them: An Epilogue.
Appendix A: Top 100 Blueprint Companies.
Appendix B: Delivering Breakthrough Benefits Drives Exponential Growth.
Appendix C: Assessing Management’s Focus, Drive, and Ability.
Appendix D: Methodology.
Posted September 14, 2006
Since 1980, only 387 U.S. companies - including Microsoft, Nike, Staples, Siebel Systems and Harley Davidson - have achieved the extraordinary, exponential growth it takes to earn revenues of more than $1 billion. Author David G. Thomson calls these exemplars 'Blueprint Companies' and he views the key elements of their shared 'success-based patterns' as a schematic other architects of business can follow as they build. His book, based on three years of study, research and interviews with the leaders of these billion-dollar companies, is a useful analysis of seven concrete entrepreneurial characteristics that these organizations have in common. Thomson explains what companies must do to rise like these skyscrapers. If you want to shape the economic skyline, we think you will find it very enlightening to see just how hard you¿ll have to work, and what the leaders in the billion-dollar club had to accomplish on their way up.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.