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Blueprint to the Digital Economy: Creating Wealth in the Era of E-Business
     

Blueprint to the Digital Economy: Creating Wealth in the Era of E-Business

by Don Tapscott, Alex Lowy, David Ticoll
 

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Building on the message of Don Tapscott's highly successful book,The Digital Economy,Blueprint to the Digital Economy offers breakthrough insights and strategies designed to help today's businesses succeed in an emerging and highly competitive digital business environment. Through first-hand accounts,top executives of world-class corporations like Kodak,IBM,Microsoft

Overview

Building on the message of Don Tapscott's highly successful book,The Digital Economy,Blueprint to the Digital Economy offers breakthrough insights and strategies designed to help today's businesses succeed in an emerging and highly competitive digital business environment. Through first-hand accounts,top executives of world-class corporations like Kodak,IBM,Microsoft,and AT&T offer provocative examples of how their businesses used networking and multimedia technologies to achieve their individual corporate objectives.

Don Tapscott,bestselling author of Paradigm Shift,The Digital Economy,and Growing Up Digital is arguably today's foremost expert on the topic of information technology. Picking up where The Digital Economy left off,this groundbreaking book provides a much-needed framework for understanding the digital revolution and the impact it is making on today's businesses.

Based on seminal research conducted by The Alliance for Converging Technologies,which brings together over 30 world-class organizations,Blueprint to the Digital Economy provides important insights into the emerging digital environment and how it is changing today's workplace. Together with executives from the world's leading technology,manufacturing,services,and government organizations,Tapscott and co-editors Alex Lowy and David Ticoll unveil the latest and most exciting applications of network and multimedia technologies and the impact they are already having on the way we do business.

Following Tapscott's introduction,each chapter of Blueprint is authored by a member of the Alliance,all senior strategists and CEOs from today's most influential businesses—companies such as GeneralMotors,Hewlett-Packard,IBM,MCI and Nortel. Each covers a core area of the digital revolution,such as transformation of financial services or the use of networks to improve organizational agility. In doing so,each of these leaders presents a vision and strategy for growth intothe 21st century,Blueprint is sure to become a major resource for managers seeking help in responding to the tremendous changes technology is imposing on their organizations.

Building on the message of Don Tapscott's Highly successful book,The Digital Economy,Blueprint to the Digital Economy offers breakthrough insights and strategies designed to help today's businesses succeed in an emerging and highly competitive digital business environment. Based on a multimillion-dollar series of research programs designed to investigate the Internet and its impact on business,the book brings together the best thinking and strategies of the world's leading technology,manufacturing,services,and government organizations. Top executives at global corporations like General Motors,IBM,MCI,and Nortel offer provocative examples of how their businesses will use emerging networking and multimedia technologies to change the competitive stakes in their respective industries. Blueprint of the Digital Economy delivers a wealth of powerful strategies to help any business transform digital promise into bottom-line reality.

Editorial Reviews

Smart Web architects study effective business models. But where to look among the sea of competing case studies? Don Tapscott, the bestselling author of The Digital Economy, has asked members of the Alliance for Converging Technologies to separate the wheat from the chaff.

In a series of articles authored by ACT members, Blueprint to the Digital Economy lays out the rules of the new economic landscape, examines how industries have changed as a result of the digital revolution and explores the ramifications of Internet-enabled enterprise. Unlike Michael Wolffs Burn Rate, which chronicles one companys misfortune, Blueprint offers an action-oriented, insider look into companies that have hit upon successful business formulas.

Its also a chance for corporate bigwigs to recount their battles and look into their crystal balls. Some senior execs seem keen on touting their savvy business moves and altruism (Raymond J. Lane, president and COO of Oracle boasts that his company wired George Washington Carver Middle School in South Central Los Angeles), but the authors mostly offer useful case studies. GeoPartners James Moore recounts how Eric Schmidt and John Herr leveraged the capabilities of the Internet to effectively market Java, which had begun as a research tool. Two Bell execs explain how empowering the customer can benefit the company, Carl E. Gustin shares Kodaks strategies for accommodating new technologies and Lloyd Darlington discusses how Bank of Montreal has adapted to e-business. And just about everyone describes a vision of the next killer app.

While the book has a predominantly optimistic tone, some of the contributors mix in a healthy dose of skepticism. Lane thinks well enter an information age only when access to information is simple and low-cost – probably in the new millennium. And Internet architect Vint Cerf warns that the Net is not a utopia but a reflection of the real world. He suggests ways to develop national and international security policies to prevent widespread Internet fraud.

We are bombarded by information these days, but knowledge remains an elusive commodity. Blueprint offers lessons from the likes of GM, IBM and HP, but as the authors imply, its up to you to navigate the landscape of the emerging Internetworked Economy.

Diane Anderson

Product Details

ISBN-13:
9780070633490
Publisher:
McGraw-Hill Companies, The
Publication date:
05/31/1998
Pages:
384
Product dimensions:
6.32(w) x 9.38(h) x 1.35(d)

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