Blunders in International Business / Edition 4

by David A. Ricks

Overview

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.

• Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
  
• Conserves its well-liked, concise format.
  
• Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

Product Details

ISBN-13:	9781405134927
Publisher:	Wiley
Publication date:	03/06/2006
Edition description:	REV
Pages:	192
Product dimensions:	5.50(w) x 8.50(h) x 0.62(d)

About the Author

David A. Ricks is Distinguished Professor of International Business at the University of Missouri, St. Louis, and Visiting Professor at Wirtschaftsuniversitat in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books - including three about international business blunders which have been featured on the Today Show, in the Wall Street Journal, and in numerous other publications.

Table of Contents

Preface.

1. Introduction.

The Role of Culture.

The Role of Communication.

Structure.

2. Production.

Location/Layout.

Product.

Package.

Color.

Summary.

3. Names.

Product Names.

Company Names.

Summary.

4. Marketing.

Promotions.

Pricing.

Summary.

5. Translation.

Carelessness.

Multiple Meanings.

Idioms.

Summary.

6. Management.

Cultural Differences.

Labor Relations.

Summary.

7. Strategic Management.

Entry Mode.

Supply Problems.

Complex Problems.

Additional Mistakes.

Summary.

8. Other Areas of International Business.

Legal.

Finance.

Market Research.

Summary.

9. Lessons Learned.

Adaptation.

Nationalism.

Promotion.

Translation.

Market Research.

Conclusion.

Notes.

Index of Companies.

Index of Places.

Index of Products

Editorial Reviews

"You'll get more laughs - and knowledge - out of this book than most others on global business." ?

From the Publisher