Blunders in International Business / Edition 4

Blunders in International Business / Edition 4

by David A. Ricks
     
 

ISBN-10: 1405134925

ISBN-13: 9781405134927

Pub. Date: 03/28/2006

Publisher: Wiley

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.

  • Features blunders from well-known corporations American Express
  • …  See more details below

    Overview

    This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.

  • Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
  • Conserves its well-liked, concise format.
  • Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
  • Product Details

    ISBN-13:
    9781405134927
    Publisher:
    Wiley
    Publication date:
    03/28/2006
    Edition description:
    REV
    Pages:
    192
    Sales rank:
    579,583
    Product dimensions:
    5.50(w) x 8.50(h) x 0.55(d)

    Table of Contents

    Preface.

    1. Introduction.

    The Role of Culture.

    The Role of Communication.

    Structure.

    2. Production.

    Location/Layout.

    Product.

    Package.

    Color.

    Summary.

    3. Names.

    Product Names.

    Company Names.

    Summary.

    4. Marketing.

    Promotions.

    Pricing.

    Summary.

    5. Translation.

    Carelessness.

    Multiple Meanings.

    Idioms.

    Summary.

    6. Management.

    Cultural Differences.

    Labor Relations.

    Summary.

    7. Strategic Management.

    Entry Mode.

    Supply Problems.

    Complex Problems.

    Additional Mistakes.

    Summary.

    8. Other Areas of International Business.

    Legal.

    Finance.

    Market Research.

    Summary.

    9. Lessons Learned.

    Adaptation.

    Nationalism.

    Promotion.

    Translation.

    Market Research.

    Conclusion.

    Notes.

    Index of Companies.

    Index of Places.

    Index of Products

    Customer Reviews

    Average Review:

    Write a Review

    and post it to your social network

         

    Most Helpful Customer Reviews

    See all customer reviews >