Speed. Intangibles. Connectivity. As these three forces converge, every dimension of business behavior is being challenged to its core. If you think that business can be sustained by the old rules of mass production, segmented pricing, and stable organizations, you need to think again.
Welcome to the new economy, in which the rate of change is so fast, it's only a blur; in which the clear lines distinguishing buyer from seller, product from service, employee from entrepreneur are disappearing. To profit from these revolutionary patterns of business, you need a dynamic guide to the new economy. You need Blur.
In this groundbreaking book, Stan Davis and Christopher Meyer deliver more than a guided tour of these momentous shifts. They offer readers a working model to illustrate and help them benefit from the new rules of the connected economy, in which advantage is temporary and nothing is fixed in time or space. Showcasing the practices of dozens of enterprises exploring the new frontiers of business, from online merchants to DreamWorks SKG to MBNA America, Davis and Meyer build a new framework for delivering and capturing value, evaluating success, developing strategy, and managing organizations in an economic world no longer regulated by static measures of supply and demand.
Blur provides a lens for bringing into focus the emerging economic landscape a world in which change is constant; knowledge and imagination are more valuable than physical capital; products and services are blended as "offers"; transactions give way to "exchanges"; and physical marketstakeon the characteristics of financial markets. This world rewards those who buck convention, like MCI, which has reorganized every six months to release creativity, or David Bowie, who has sold options on his future earnings as an artist. Adaptability is paramount, as more companies build permeable networks of business relationships with suppliers, distributors, employees, and even competitors, and individuals become "free agents," contracting their services to the highest bidders.
Blur challenges you to question every assumption you hold about how business is conducted and encourages you to experiment at the edges of business. Blur outlines nothing less than a revolution in business and consumer culture. Will you watch on the sidelines as the innovators overtake you, or are you ready to start discovering and playing by the rules of Blur?