Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business

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Overview

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider ...

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Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business

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Overview

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

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Editorial Reviews

From the Publisher
 “A must-read for anyone looking for a glimpse into the white-knuckled world of the commercial airplane business.”—BusinessWeek“One of the great business stories of our times.”—The Chicago Tribune“An epic narrative. . . . There is nothing quite like it . . . [and there’s] no better commentator on this sporting struggle than John Newhouse.” —The Economist“Mr. Newhouse gives us a tutorial on a number of important issues that affect all participants in the global marketplace.” —The Washington Times
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Product Details

  • ISBN-13: 9781400078721
  • Publisher: Knopf Doubleday Publishing Group
  • Publication date: 1/8/2008
  • Edition description: Reprint
  • Pages: 272
  • Sales rank: 656,496
  • Product dimensions: 5.16 (w) x 8.00 (h) x 0.63 (d)

Meet the Author

John Newhouse has written seven books and for many years was the Washington correspondent for The New Yorker. He lives in Washington, D.C.

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Customer Reviews

Average Rating 4
( 9 )
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Sort by: Showing all of 9 Customer Reviews
  • Anonymous

    Posted September 25, 2012

    Hi

    ¿Hola! Bienvenidos a mi casa. Es demasiado peque¿o pero es comfortable. Mi cocina es grande, mi dormitorio tambien. Tu enjoy?

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  • Posted April 22, 2011

    hi

    hola como estas

    0 out of 2 people found this review helpful.

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  • Anonymous

    Posted March 28, 2007

    A reviewer

    Disjointed, sophmoric. Biased. Very hard to read, lacks credibility.

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  • Anonymous

    Posted March 17, 2010

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    Posted October 22, 2009

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    Posted March 25, 2011

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    Posted June 8, 2010

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    Posted March 13, 2011

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