Bold: How to be Brave in Business and Win

Bold: How to be Brave in Business and Win

by Shaun Smith, Andy Milligan
     
 

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Winner of the 2012 CMI Management Book of the Year Award for best e-Book. Bold is about companies who stand out from the crowd and do things their way. Inspiring case studies such as Virgin Galactic, Innocent and Zappos, show that brand building is now about completely re-thinking the customer experience and redefining the relationship you have with your customers.See more details below

Overview

Winner of the 2012 CMI Management Book of the Year Award for best e-Book. Bold is about companies who stand out from the crowd and do things their way. Inspiring case studies such as Virgin Galactic, Innocent and Zappos, show that brand building is now about completely re-thinking the customer experience and redefining the relationship you have with your customers.

Product Details

ISBN-13:
9780749463458
Publisher:
Kogan Page, Ltd.
Publication date:
04/03/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
336
File size:
12 MB
Note:
This product may take a few minutes to download.

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