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Book Commissioning and Acquisition / Edition 2
     

Book Commissioning and Acquisition / Edition 2

by Gill Davies
 

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ISBN-10: 0415317894

ISBN-13: 9780415317894

Pub. Date: 08/13/2004

Publisher: Taylor & Francis

Provides practical advice within an NVQ framework on all aspects of acquiring and commissioning books in all areas of publishing - trade, educational, STM or children's. It focuses especially on developing good relations with authors, working as part of a team, list building and maintenance. Details what can go wrong and why.

Overview

Provides practical advice within an NVQ framework on all aspects of acquiring and commissioning books in all areas of publishing - trade, educational, STM or children's. It focuses especially on developing good relations with authors, working as part of a team, list building and maintenance. Details what can go wrong and why.

Product Details

ISBN-13:
9780415317894
Publisher:
Taylor & Francis
Publication date:
08/13/2004
Edition description:
REV
Pages:
192
Product dimensions:
6.25(w) x 9.25(h) x 6.14(d)

Table of Contents

Acknowledgementsxi
1Introduction1
Why be an editor?1
The route to becoming an editor5
Structure of the book9
Terminology10
One size fits all?12
2How to choose what to publish13
How authors select publishers14
How editors select authors16
Context for choosing17
True commissioning work18
Evaluating books and projects19
The publishing list21
Readership22
Competition25
Using advisers26
Seeking advice from colleagues28
Analysing the information gathered28
Working with agents30
Intuition versus facts33
Factors that can lead to bad decisions33
Case studies37
3Committing projects for publication39
The written submission40
Profit and loss account42
Accuracy in length and delivery44
The contract48
Rights51
Common areas of misjudgement52
Case study56
4From contract to delivery59
The need for accuracy in progress chasing59
Systems for progress chasing61
'Safe' scheduling63
Providing appropriate author support64
Planning ahead for delivery date66
Slippage71
Conflict between authors74
Conflict between author and editor75
Failure to deliver75
Dealing with unsatisfactory writing77
Case study81
5Managing the publication process83
Explaining the publication process to the author84
Examination of typescripts85
Liaison with sub-editorial and production89
Writing blurbs91
Form-filling92
Co-publications93
Briefing designers95
Liaison with marketing99
Publication day104
Dealing with inappropriate behaviour106
Case studies109
6Strategic and financial aspects of list building111
List building111
Frontlist versus backlist114
Dominating the market115
Size and focus of the list115
Marketing factors116
Cost factors117
Problem areas in list development120
Conclusion124
Case study124
7Developing and maintaining a list127
Developing an established list128
Developing a list as a competitive tool130
The backlist132
Reprinting134
Neglecting the backlist137
Putting books out of print138
Case studies139
8Teamwork and professional ethics143
In-house teamwork144
Working with authors147
Bad behaviour149
Case study151
9An impossible job?153
Inheriting other editors' lists154
Managing email157
Fear of failure158
Dark days162
The best job?163
10A future for the book?165
The example of CD Roms167
Technical and development challenges for editors167
In conclusion168
11Recommended reading and other resources171
Index173

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