Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

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by Michael Port
     
 

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The new edition of the bestselling business development guide

Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.

Book Yourself Solid, Second Edition

Overview

The new edition of the bestselling business development guide

Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.

Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.

  • Features unique, personalized, updated social media marketing strategies for service professionals
  • Provides new pricing models and sales strategies for simpler selling
  • Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
  • Offers new solid product launch strategies and tactics for creating instant awareness
  • Author a New York Times bestseller, TV personality, and highly recognized professional speaker

Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!

Editorial Reviews

Soundview Executive Book Summaries
Today's independent business owners must approach sales and marketing in a way that differs from traditional efforts of the past. In Book Yourself Solid, marketing consultant Michael Port presents hundreds of marketing strategies that can attract new clients and build professional relationships. By showing readers how to improve their ability to produce positive emotions in other people, he offers them better ways to communicate, sell, market and promote their products and services. By encouraging entrepreneurs to demonstrate their values and views, he helps them grow their businesses. Copyright © 2006 Soundview Executive Book Summaries

Product Details

ISBN-13:
9780470643471
Publisher:
Wiley
Publication date:
12/21/2010
Edition description:
Expanded
Pages:
368
Sales rank:
144,364
Product dimensions:
5.90(w) x 8.90(h) x 1.10(d)

Meet the Author

Michael Port is also author of Beyond Booked Solid. He's been called a "marketing guru" by the Wall Street Journal and is a renowned public speaker. A slightly irreverent, sometimes funny, knowledgeable, compassionate, and passionate performer, Michael hits his mark every time and leaves his audiences, readers, and clients a little smarter, much more alive and thinking a heck of a lot bigger about who they are and what they offer the world. See videos and read his blog at MichaelPort.com.

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Book Yourself Solid 4.2 out of 5 based on 0 ratings. 14 reviews.
avidreadr More than 1 year ago
If like me, you are a business person just starting out in a service sector business, read this book! If you love what you do, but hate marketing and networking, read this book! Michael Port, "the guy you call when you are tired of thinking small", has done a fabulous job of sharing his systems and ideas in just over 200 pages. Filled with exercises to help you hone your marketing approach, Port guides the reader through topics such as 1) building your personal brand, 2) talking effectively about what you offer, 3) creating credibility, 4) the sales cycle, 5) web presence and more! Written in a very readable, almost conversational tone, Book Yourself Solid holds a treasure trove of information. One word of warning: The first chapter was a bit off-putting to me. It talks about weeding down your current client list. If you are like me and just starting out, there may not be enough clients to weed. I concur with Port's concept of only working with clients that you are enthusiastic about and I have used 'weeding' in more mature business circumstances. Don't let this 1st chapter drive you away from the book. Just keep reading or start with Chapter 2. Port has transformed himself and his business by using these concepts and then leveraging them and all his contacts to the max. My dreams aren't quite as lofty, but I did get a great deal of valuable information from this book and I am putting it to use each and every day.
Anonymous More than 1 year ago
Excellent book! Well-written, easy-to-understand instructions and exercises, plus manageable, achievable action steps make this a great way to develop a client-focused marketing plan for a small business - or any business.
Anonymous More than 1 year ago
the book is filled with how to sell your own products and of course his products to you. can't really say that it's worth the money and actually I was quite disappointed.
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Anonymous More than 1 year ago
This book is full of helpful information on every stage of building a business. Written in an easy to understand and personal format. Michael Port is down to earth and has a lighthearted sense of humor. Worth purchasing even if you know some or most of the material provided due to the step by step process he provides for covering all the bases in building your client list.
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