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Books for Sale: The Advertising and Promotion of Print since the Fifteenth Century

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This volume of eight original essays, with contributions by specialists in the promotion and marketing of print, as well as by leading historians of the book, explores themes that include the advertising and marketing techniques of booksellers and publishers across early modern Europe, the increasing use of newspaper and periodical advertisements in England and Ireland during the eighteenth and nineteenth centuries, and the dramatic impact of online marketing on the book trade. Other promotional tools discussed ...

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Like New 2009. Hardcover. Fine. Dust jacket is fine.

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New Castle, Delaware 2009 hardcover, dust jacket 6 x 9 inches. hardcover, dust jacket. 208 pages. Advertising and promotion have always underpinned the business of bookselling ... but are often difficult for the historian to reconstruct. Once books were being produced in multiple copies, the book trade invested time, money, and imagination in the attempt to stimulate demand, manipulate customer choice, and expand the market. The mixed uses of marketing, both as product information and as an expression of trade identity and commercial rivalries, offer a glimpse at trade practices and the circumstances of individual careers. This volume of eight original essays, with contributions by specialists in the promotion and marketing of print, as well as by leading historians of the book, explores themes that include the advertising and marketing techniques of booksellers and publishers across early modern Europe, the increasing use of newspaper and periodical advertisements in England and Ireland during the eighteent Read more Show Less

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New Castle, De & London 2009 First Edition. Hardback. Dust Jacket. Fine in fine dust wrapper. 8vo. pp xvi, 192. Copious black and white illustrations. ISBN: 9781584562658. ... *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

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Overview

This volume of eight original essays, with contributions by specialists in the promotion and marketing of print, as well as by leading historians of the book, explores themes that include the advertising and marketing techniques of booksellers and publishers across early modern Europe, the increasing use of newspaper and periodical advertisements in England and Ireland during the eighteenth and nineteenth centuries, and the dramatic impact of online marketing on the book trade. Other promotional tools discussed here range from the illustrated trade cards of eighteenth-century Paris to the rise of the book jacket and the cult of literary prizes in the twentieth century.

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Product Details

  • ISBN-13: 9781584562658
  • Publisher: Oak Knoll Press
  • Publication date: 12/1/2009
  • Pages: 191

Table of Contents

Sale Advertisements for Books Printed in the Fifteenth Century Lotte Hellinga Hellinga, Lotte 1

Selling the Biblia Regia: The Marketing and Distribution Methods for Christopher Plantin's Polyglot Bible Julianne Simpson Simpson, Julianne 27

Printed Advertisements: Some Variations in their Use around 1700 Michael Harris Harris, Michael 57

Advertising Books in Eighteenth-Century Paris: Evidencefrom Waddesdon Manor's Trade Card Collection Phillippa Plock Plock, Phillippa 87

Many Good Books: Advertising and the Book Trade in Early Nineteenth-Century Ireland Charles Benson Benson, Charles 109

From Protection to Promotion: The Uses of the Book Jacket Alan Powers Powers, Alan 123

The Use and Effect of Literary Prizes in the Late Twentieth Century Peter Straus Straus, Peter 145

Advertising Books Online: Yesterday, Today and Tomorrow Udo Gollmann Gollmann, Udo 169

Index 181

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