Books in the Digital Age: The Transformation of Academic and Higher Education Publishing in Britain and the United States / Edition 1

Books in the Digital Age: The Transformation of Academic and Higher Education Publishing in Britain and the United States / Edition 1

by John B. Thompson
     
 

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ISBN-10: 074563477X

ISBN-13: 9780745634777

Pub. Date: 04/01/2005

Publisher: Wiley

The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change

Overview

The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future?

This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators.

Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.

Product Details

ISBN-13:
9780745634777
Publisher:
Wiley
Publication date:
04/01/2005
Pages:
480
Product dimensions:
7.00(w) x 10.10(h) x 1.50(d)

Table of Contents

List of figures and tablesix
Prefacexii
Introduction1
Part IThe Publishing Business
1Publishing as an economic and cultural practice15
The publishing firm15
The publishing cycle16
The publishing chain20
The economics of publishing26
2The social structure of publishing fields30
The publishing field and forms of capital30
The differentiation of the publishing field37
The linguistic and spatial properties of publishing fields40
Publishing and adjacent social fields44
3The publishing field since 198047
The growth of title output47
Concentration and corporate power54
The transformation of the retail sector64
The globalization of markets and publishing firms74
The impact of new technologies77
Part IIThe Field of Academic Publishing
4Academic publishing under pressure81
The field of academic publishing81
The decline of the scholarly monograph93
The differentiated pattern of monograph sales94
The changing structure of the library market98
Institutional pressures on university presses108
5Academic publishing in transition (1): changing organizational cultures111
Reduction of costs112
Increase of prices116
Changing publishing strategies117
Greater selectivity in title acquisition and list-building125
Grwoth of marketing concerns134
Changing organizational cultures137
6Academic publishing in transition (2): list diversification and field migration140
The pursuit of diversification142
The pull of the textbook market146
The lure of the trade148
The attractions of the region155
Exiting the field159
Sequestering the monograph162
Some consequences of field migration164
7Academic publishing at the crossroads167
The transformation of the field167
Uncertain times170
Conflicting logics174
Academic publishing in the face of an uncertain future180
Part IIIThe Field of Higher Education Publishing
8Higher education publishing in the US (1): the formation of the field195
The field of higher education publishing195
The rise of the textbook conglomerates203
The package wars209
The growth of the used book market212
Some consequences218
The problem of sell-through breakdown225
9Higher education publishing in the US (2): the differentiation of the field231
Differentiated markets for textbooks231
The BYTES study240
University presses in the field of higher education publishing244
The coursepack business252
The future of higher education publishing in the US256
10Higher education publishing in the UK260
Differences between the fields of higher education publishing in the UK and the US260
The changing structure of the field of higher education publishing in the UK269
Intensifying competition at the lower levels of the curriculum272
The reorientation of UK publishers to international markets275
The impact of the RAE on higher education publishing280
11Globalization and localization in the UK field of higher education publishing286
The rise of globalizing firms in higher education publishing286
Three stages of global expansion288
The competitive advantages of the global players294
The importance of local knowledge297
The future of higher education publishing in the UK300
Part IVThe Digital Revolution
12The digital revolution and the publishing world309
The impact of digitization on publishing312
Technologies, markets and added value318
Technologies and forms of content320
Technologies and types of publishing327
13Academic publishing and the digital revolution330
Academic books as digital content330
The virtual library model334
The digital warehouse model348
The scholarly corpus model352
The scholarly community model364
Lessons, problems and prospects368
14Higher education publishing and the digital revolution377
Textbooks, companion websites and e-supplements: the evolution of the package379
The rise of the customized textbook business383
B2B partnerships with higher education institutions387
The development of pedagogically oriented databases394
Lessons, problems and prospects399
15The hidden revolution: reinventing the life cycle of the book405
The rise of the digital workflow406
The management of digital assets412
Digital printing and print on demand421
Reinventing the life cycle of the book432
Conclusion438
Appendix on research methods440
Bibliography444
Index448

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