HOWARD L. SHENSON, recently deceased, was the author of several highly popular professional handbooks, including the bestselling Shenson on Consulting, The Contract and Fee-Setting Guide for Consultants and Professionals, and How to Develop and Promote Successful Seminars and Workshops. JERRY R. WILSON is an internationally known consultant and Certified Professional Speaker and is the author of the highly acclaimed book Word-of-Mouth Marketing.
138 Quick Ideas to Get More Clientsby Howard L. Shenson, Jerry R. Wilson
America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.
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