Restaurant Marketing for Owners and and Managers (Wiley Restaurant Basics Series) / Edition 1

Restaurant Marketing for Owners and and Managers (Wiley Restaurant Basics Series) / Edition 1

by Patti J. Shock
     
 

ISBN-10: 0471226270

ISBN-13: 2900471226276

Pub. Date: 10/03/2003

Publisher: Wiley

The Restaurant Basics Series provides restaurant owners and managers with expert advice and practical guidance on critical issues in restaurant operation and management. Written by leading authorities in their respective areas of expertise, these easy-to-use guides offer instant access to authoritative information on every aspect of the restaurant business and every…  See more details below

Overview

The Restaurant Basics Series provides restaurant owners and managers with expert advice and practical guidance on critical issues in restaurant operation and management. Written by leading authorities in their respective areas of expertise, these easy-to-use guides offer instant access to authoritative information on every aspect of the restaurant business and every type of restaurant - independent, chain, or franchise.

Product Details

ISBN-13:
2900471226276
Publisher:
Wiley
Publication date:
10/03/2003
Series:
Wiley Restaurant Basics Series
Edition description:
New Edition
Pages:
240

Table of Contents

Preface
1Introduction: What Am I Getting Myself Into?1
2Location: Where Am I Going to Put This Place?11
3Environmental Analysis: What Am I Up Against?23
4Identifying Markets: Who Are My Customers and What Do They Want?37
5Menu Development: What Should My Sales Kit Look Like?61
6Pricing: What Should I Charge for This Stuff?87
7Service: How Do I Get My Staff to Give the Right Amount of Attention?107
8Other Income Streams: How Much Extra Stuff Can I Sell?129
9Communications: How Do I Get on the Guest's Radar Screen?149
10Technology: How Do I Surf My Way to Success?187
11Marketing Plan and Budget: How Do I Figure Out What to Do and How Much It Will Cost?201
Resources219
Index225

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