Fundamentals of Business-to-Business Sales and Marketing / Edition 1

Fundamentals of Business-to-Business Sales and Marketing / Edition 1

by John Coe
     
 

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ISBN-10: 0071408797

ISBN-13: 2900071408799

Pub. Date: 08/21/2003

Publisher: McGraw-Hill Professional Publishing

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

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Overview

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.

Product Details

ISBN-13:
2900071408799
Publisher:
McGraw-Hill Professional Publishing
Publication date:
08/21/2003
Edition description:
Net
Pages:
208

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