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Consuming Kids: Protecting Our Children from the Onslaught of Marketing and Advertising / Edition 1
     

Consuming Kids: Protecting Our Children from the Onslaught of Marketing and Advertising / Edition 1

by Susan Linn
 

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ISBN-10: 1400079993

ISBN-13: 2901400079994

Pub. Date: 08/09/2005

Publisher: Knopf Doubleday Publishing Group

The average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans. Kids are requesting specific brands as soon as they can talk.

In this shocking and engrossing expose, psychologist Susan Linn uncovers the marketing industry's $15 billion yearly effort to

Overview

The average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans. Kids are requesting specific brands as soon as they can talk.

In this shocking and engrossing expose, psychologist Susan Linn uncovers the marketing industry's $15 billion yearly effort to cultivate nagging, insatiable, cradle-to-grave consumers. This advertising blitz stifles creativity and exacerbates obesity, eating disorders, violence, sexual precocity, and substance abuse. Linn-a mother herself who teaches at Harvard Medical School-recognizes that parents alone are no match for the marketing experts. What they need is the concerted help of health care professionals, educators, and legislators who have children's best interests in mind. CONSUMING KIDS is a call to action for anyone who cares about the well-being of children.

Product Details

ISBN-13:
2901400079994
Publisher:
Knopf Doubleday Publishing Group
Publication date:
08/09/2005
Edition description:
Reprint
Pages:
304

Table of Contents

Forewordix
Acknowledgmentsxiii
Introduction: The Marketing Maelstrom1
1Notes from the Underground: Thirty-Six Hours at a Marketing Conference11
2A Consumer in the Family: The Nag Factor and Other Nightmares31
3Branded Babies: From Cradle to Consumer41
4Endangered Species: Play and Creativity61
5Students for Sale: Who Profits from Marketing in Schools?75
6Through Thick and Thin: The Weighty Problem of Food Marketing95
7Peace-Keeping Battle Stations and Smackdown!: Selling Kids on Violence105
8From Barbie and Ken to Britney, the Bratz, and Beyond: Sex As Commodity125
9Marketing, Media, and the First Amendment: What's Best for Children?145
10Joe Camel Is Dead, but Whassup with Those Budweiser Frogs?: Hooking Kids on Alcohol and Tobacco157
11If Values Are Right, What's Left?: Life Lessons from Marketing175
12Ending the Marketing Maelstrom: You're Not Alone195
AppendixResources221
Notes233
Suggested Reading271
Index275

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