Pain Killer Marketing: How to Turn Customer Pain into Market Gain

Pain Killer Marketing: How to Turn Customer Pain into Market Gain

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by Henry DeVries, Chris Stiehl
     
 

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Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research; it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting "customer pain". More importantly, it demonstrates how to implement data and drive profits. An… See more details below

Overview

Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research; it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting "customer pain". More importantly, it demonstrates how to implement data and drive profits. An excellent reference for "C" level executives, product managers, market research practitioners and those wanting to become more "customer-centric". Anyone who has a "suffering" customer, internal or external, can benefit from Pain Killer Marketing.

Product Details

ISBN-13:
9780832950162
Publisher:
New Win Publishing, Incorporated
Publication date:
04/17/2008
Pages:
256
Product dimensions:
9.30(w) x 9.76(h) x 0.98(d)

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