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Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies and Legal Issues
     

Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies and Legal Issues

by Judith L. Zaichkowsky
 

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ISBN-10: 0899308295

ISBN-13: 2900899308295

Pub. Date: 01/01/1995

Publisher: Greenwood Publishing Group, Incorporated

Product Details

ISBN-13:
2900899308295
Publisher:
Greenwood Publishing Group, Incorporated
Publication date:
01/01/1995
Pages:
188

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