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So You Need to Write a Business Plan / Edition 1
     

So You Need to Write a Business Plan / Edition 1

by Jerome S. Osteryoung
 

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ISBN-10: 0030315336

ISBN-13: 2900030315335

Pub. Date: 10/15/2002

Publisher: Cengage Learning

This text teaches students how to create a business plan. The text takes the student through many real-life examples and exercises demonstrating in detail the process of writing a business plan. Throughout the text the examples will be drawn from product type companies, service companies and retailers, covering the majority of issues that are unique to each of these

Overview

This text teaches students how to create a business plan. The text takes the student through many real-life examples and exercises demonstrating in detail the process of writing a business plan. Throughout the text the examples will be drawn from product type companies, service companies and retailers, covering the majority of issues that are unique to each of these industries.

Product Details

ISBN-13:
2900030315335
Publisher:
Cengage Learning
Publication date:
10/15/2002
Edition description:
New Edition
Pages:
304

Related Subjects

Table of Contents

Chapter 1Business Plan Basics1
Chapter 2Developing a mission statement: a critical element in developing a business plan7
Chapter 3Decide on a Legal Structure17
Chapter 4Guidelines for Developing a Feasibility Study: a Preliminary Step to Writing a Business Plan27
Chapter 5Components of the Business Plan63
Chapter 6The Business77
Chapter 7Marketing Plan89
Chapter 8Management Team121
Chapter 9Production137
Chapter 10Financial Plan153
Chapter 11Other Important Data209
Chapter 12Executive Summary221
Chapter 13Supporting Documents235
AppendixSample Business Plan246

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