Fundamentals of International Business (with World Map and InfoTrac) / Edition 1

Fundamentals of International Business (with World Map and InfoTrac) / Edition 1

by Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett
     
 

ISBN-10: 0324259646

ISBN-13: 9780324259643

Pub. Date: 04/07/2003

Publisher: Cengage Learning


Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest…  See more details below

Overview


Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter-with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format. The brief length, balance, and student-friendly features make this an affordable and manageable choice for any International Business course.

Product Details

ISBN-13:
9780324259643
Publisher:
Cengage Learning
Publication date:
04/07/2003
Edition description:
New Edition
Pages:
560
Product dimensions:
8.12(w) x 9.96(h) x 0.70(d)

Table of Contents


PART I. GLOBALIZATION. 1. Globalization. PART II. GLOBALIZATION DRIVERS. 2. Cultural Environment. 3. Global Trade Environment. 4. Politics and Laws. 5. Economic Integration. PART III. GLOBAL TRADE AND INVESTMENT. 6. Trade and Investment Theory. 7. The International Economic Activity of the Nation. PART IV. GLOBAL FINANCE. 8. Foreign Exchange and Global Financial Markets. 9. Global Financial Management. PART V. GLOBAL OPERATIONS. 10. Exporting and Global Expansion. 11. Global Marketing. 12. Global Supply Chain. 13. Managing Globally. PART VI. THE FUTURE. 14. The Future.

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