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Creating the Enterprise (with Small Business Videos Printed Access Card) / Edition 1
     

Creating the Enterprise (with Small Business Videos Printed Access Card) / Edition 1

by William B. Gartner, Marlene G. Bellamy
 

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ISBN-10: 0324353634

ISBN-13: 9780324353631

Pub. Date: 01/10/2008

Publisher: Cengage Learning

CREATING THE ENTERPRISE represents a bold new approach to entrepreneurship that fully explores the dynamic nature of business in all its stages. It empowers students to develop the mindset, skills, and knowledge to evaluate and act on a wide variety of opportunities throughout their careers — and in all aspects of their lives. Rather than embrace a narrow,

Overview

CREATING THE ENTERPRISE represents a bold new approach to entrepreneurship that fully explores the dynamic nature of business in all its stages. It empowers students to develop the mindset, skills, and knowledge to evaluate and act on a wide variety of opportunities throughout their careers — and in all aspects of their lives. Rather than embrace a narrow, traditional view of entrepreneurship, the authors prepare students to become "enterprisers"— confident, focused individuals who take initiative to organize a project, in situations with some complications and risk, in order to make things happen. The text explores a wide range of topics using three levels of analysis (person, environment, and business) students can employ during three stages of change: recognizing and developing opportunities, progress and growth, and transition. While it provides an excellent overview of essential business principles and practices, CREATING THE ENTERPRISE is focused on helping students define, develop, and ultimately achieve their personal and professional goals.

Product Details

ISBN-13:
9780324353631
Publisher:
Cengage Learning
Publication date:
01/10/2008
Edition description:
New Edition
Pages:
456
Product dimensions:
8.08(w) x 9.95(h) x 0.69(d)

Table of Contents

PART 1: AN ENTERPRISING FRAMEWORK. 1. Enterprise: Creating a Framework for Success. 2. Enterprisers. 3. Enterprising Fundamentals. 4. What Is an Enterprise? 5. The Legal and Regulatory Environment of Business. PART 2: THE ENTERPRISING PROCESS. 6. Discovering Opportunities. 7. Feasibility. 8. Business Plans and Planning. PART 3: ENTERPRISING STRATEGIES. 9. Pathways to Enterprise Creation. 10. Purchasing a Business. 11. Franchising. PART 4: THE ENTERPRISING MIND. 12. The Enterprising Mind.

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