Business / Edition 12

Business / Edition 12

3.6 5
by William M. Pride

ISBN-10: 1133936679

ISBN-13: 9781133936671

Pub. Date: 01/01/2013

Publisher: Cengage Learning

Business Bonus pack Includes:

  • Audio Review CDs
  • HM eStudy CD
  • Self-study worksheets
  • Practice tests
 See more details below


Business Bonus pack Includes:

  • Audio Review CDs
  • HM eStudy CD
  • Self-study worksheets
  • Practice tests

Product Details

Cengage Learning
Publication date:
Product dimensions:
8.90(w) x 10.90(h) x 0.90(d)

Table of Contents

PART I: THE ENVIRONMENT OF BUSINESS. 1. Exploring the World of Business and Economics. 2. Being Ethical and Socially Responsible. 3. Exploring Global Business. PART II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. PART III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. PART IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. 11. Enhancing Union-Management Relations. PART V: MARKETING. 12. Building Customer Relationships Through Effective Marketing. 13. Creating and Pricing Products that Satisfy Customers. 14. Wholesaling, Retailing, and Physical Distribution. 15. Developing Integrated Marketing Communications. PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 16. Social Media and e-Business. 17. Using Management Information Systems and Accounting Information. PART VII: FINANCE AND INVESTMENT. 18. Understanding Money, Banking, and Credit. 19. Mastering Financial Management. 20. Understanding Personal Finances and Investments.

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