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BCOM (with CourseMate Printed Access Card) / Edition 5
     

BCOM (with CourseMate Printed Access Card) / Edition 5

4.5 4
by Carol M. Lehman
 

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ISBN-10: 1285094247

ISBN-13: 2901285094242

Pub. Date: 02/06/2013

Publisher: Cengage Learning


Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM5 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to

Overview


Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM5 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice.

Product Details

ISBN-13:
2901285094242
Publisher:
Cengage Learning
Publication date:
02/06/2013
Series:
New, Engaging Titles from 4LTR Press Series
Edition description:
Student
Pages:
304

Table of Contents


1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. 3. Planning Spoken and Written Messages. 4. Preparing Spoken and Written Messages. 5. Communicating Electronically. 6. Delivering Good- and Neutral-News Messages. 7. Delivering Bad-News Messages. 8. Delivering Persuasive Messages. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. 13. Preparing Resumes and Application Messages. 14. Interviewing for a Job and Preparing Employment. Grammar and Usage Appendix. References. Index.

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BCOM 4 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago