Management Communication: A Case-Analysis Approach / Edition 4by James S O'Rourke
Pub. Date: 03/02/2009
Publisher: Prentice Hall
Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
Management Communication in Transition; Communication and Strategy; Communication Ethics; Speaking; Writing; Persuasion; Technology; Listening and Feedback; Nonverbal Communication; Intercultural and International Communication; Conflict Management; Business Meetings; Meeting the Media
Effective communication can make or break an individual career or an entire business. By developing powerful techniques to get their message across, students can learn to turn ideas into action and success.
Table of ContentsO’Rourke, Management Communication 4e TOC
Chapter 1: Management Communication in Transition Chapter 2: Communication and Strategy Chapter 3: Communication Ethics Chapter 4: Speaking Chapter 5: Writing Chapter 6: Persuasion Chapter 7: Technology Chapter 8: Listening and Feedback Chapter 9: Nonverbal Communication Chapter 10: Intercultural and International Communication Chapter 11: Conflict Management Chapter 12: Business Meetings Chapter 13: Meeting the Media Appendix A: Analyzing a Case Study Appendix B: Writing a Case Study Appendix C: Sample Business Letter Appendix D: Sample Business Memo Appendix E: Sample Strategy Memo Appendix F: Documentation Appendix G: Media Relations for Business Professionals Appendix H: Sample Press Release
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