Management Communication: A Case-Analysis Approach / Edition 4

Management Communication: A Case-Analysis Approach / Edition 4

by James S O'Rourke
     
 

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ISBN-10: 0136079768

ISBN-13: 9780136079767

Pub. Date: 03/02/2009

Publisher: Prentice Hall

Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies

Overview

Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
Management Communication in Transition; Communication and Strategy; Communication Ethics; Speaking; Writing; Persuasion; Technology; Listening and Feedback; Nonverbal Communication; Intercultural and International Communication; Conflict Management; Business Meetings; Meeting the Media
Effective communication can make or break an individual career or an entire business. By developing powerful techniques to get their message across, students can learn to turn ideas into action and success.

Product Details

ISBN-13:
9780136079767
Publisher:
Prentice Hall
Publication date:
03/02/2009
Series:
Pearson Custom Business Resources Series
Edition description:
Older Edition
Pages:
448
Product dimensions:
7.20(w) x 9.30(h) x 1.30(d)

Table of Contents

O’Rourke, Management Communication 4e TOC

Chapter 1: Management Communication in Transition Chapter 2: Communication and Strategy Chapter 3: Communication Ethics Chapter 4: Speaking Chapter 5: Writing Chapter 6: Persuasion Chapter 7: Technology Chapter 8: Listening and Feedback Chapter 9: Nonverbal Communication Chapter 10: Intercultural and International Communication Chapter 11: Conflict Management Chapter 12: Business Meetings Chapter 13: Meeting the Media Appendix A: Analyzing a Case Study Appendix B: Writing a Case Study Appendix C: Sample Business Letter Appendix D: Sample Business Memo Appendix E: Sample Strategy Memo Appendix F: Documentation Appendix G: Media Relations for Business Professionals Appendix H: Sample Press Release

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