CB3 (with Printed Access Card) / Edition 3

CB3 (with Printed Access Card) / Edition 3

by Barry J. Babin
     
 

ISBN-10: 0840058519

ISBN-13: 9780840058515

Pub. Date: 03/01/2011

Publisher: Cengage Learning


Created through a "student-tested, faculty-approved" review process with more than 175 learners and faculty, CB3 offers an engaging, accessible solution to accommodate the diverse lifestyles of today's learners. CB3 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it's practiced today. This concise,…  See more details below

Overview


Created through a "student-tested, faculty-approved" review process with more than 175 learners and faculty, CB3 offers an engaging, accessible solution to accommodate the diverse lifestyles of today's learners. CB3 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it's practiced today. This concise, engaging, and accessible solution addresses the latest consumer behavior statistics, examples and trends using a full suite of proven learning tools. An accompanying website brings consumer behavior concepts to life with interactive learning tools that support this unique, magazine-style book.

Product Details

ISBN-13:
9780840058515
Publisher:
Cengage Learning
Publication date:
03/01/2011
Pages:
352
Product dimensions:
3.31(w) x 4.25(h) x 0.28(d)

Table of Contents


PART I: INTRODUCTION. 1. What is CB, and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. PART II: INTERNAL INFLUENCES. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. PART III: EXTERNAL INFLUENCES. 8. Consumer Culture. 9. Micro-cultures. 10. Group Influence. PART IV: SITUATIONS AND DECISION MAKING. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. PART V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior.

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