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Entrepreneurship: A Small Business Approach / Edition 1
     

Entrepreneurship: A Small Business Approach / Edition 1

by Charles Bamford, Garry Bruton, Bamford Charles
 

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ISBN-10: 0073403113

ISBN-13: 9780073403113

Pub. Date: 01/22/2010

Publisher: McGraw-Hill Higher Education

Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the

Overview

Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research, Entrepreneurship provides students with the necessary foundation to design, start, and manage a small business.

Product Details

ISBN-13:
9780073403113
Publisher:
McGraw-Hill Higher Education
Publication date:
01/22/2010
Edition description:
Older Edition
Pages:
368
Product dimensions:
8.40(w) x 10.80(h) x 0.60(d)

Table of Contents

Part 1: Laying the Groundwork for Small Business

Chapter One: Introduction

Chapter Two: Individuals and Small Business Start-Ups

Chapter Three: Business Idea Generation and Initial Evaluation

Part 2: Due Diligence on The Business Idea

Chapter Four: External Analysis

Chapter Five: Business Mission and Strategy

Chapter Six: Analyzing Cash Flow and Other Financial Information
Part 3: Establishing the Business

Chapter Seven: Establishing the Legal Foundation

Chapter Eight: Establishing Operations

Chapter Nine: Financing and Accounting

Part 4: Building the Business

Chapter Ten: Human Resource Management

Chapter Eleven: Marketing

Chapter Twelve: Financial Analysis

Part 5: Other Issues

Chapter Thirteen: Exit/Harvest/Turnaround

Chapter Fourteen: Franchising and Purchasing an Existing Business

Appendix

Glossary

References

Credits

Index

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