Apex Hides the Hurtby Colson Whitehead
Pub. Date: 01/09/2007
Publisher: Knopf Doubleday Publishing Group
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town’s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero’s efforts may result in not just a new name for the town but a new and subtler truth about it as well.
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I don't know how Colson Whitehead came up with this, but every word, every line in this novel, is pitch-perfect. I can't imagine this book being any other way, and it seems like Mr. Whitehead must have put a monumental effort towards writing this piece. I enjoyed reading it immensely, and I can't wait to pick up copies of his other two books. He almost reminds me of Toni Morrison, in the way that he presents moral issues through fantastic diction and great focus. This is an amazing effort from an amazing young author, and I sincerely hope he keeps up the good work.