The Sustainable MBA: The Manager's Guide to Green Business / Edition 1
  • The Sustainable MBA: The Manager's Guide to Green Business / Edition 1
  • The Sustainable MBA: The Manager's Guide to Green Business / Edition 1

The Sustainable MBA: The Manager's Guide to Green Business / Edition 1

by Giselle Weybrecht
     
 

ISBN-10: 0470741147

ISBN-13: 9780470741146

Pub. Date: 01/19/2010

Publisher: Wiley

The Sustainable MBA provides eh knowledge and tools to help you "green" your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole.

Based on more than 100 interviews with experts in business, international organizations, NGOs and universities from around the world, this first of its kind guide

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Overview

The Sustainable MBA provides eh knowledge and tools to help you "green" your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole.

Based on more than 100 interviews with experts in business, international organizations, NGOs and universities from around the world, this first of its kind guide brings together all the pieces of the business and sustainability puzzle including;

  • The basics on what sustainability is, why you should be interested, how to get started, and what a sustainable organization looks like.
  •  A wide range of tools, guidelines that you can use to implement sustainability practices.
  • Tools and tips on how to "green" your job, including how to sell these ideas to your team, how to  make green choices as a consumer and how to organize green meetings.
  • A survey of the exciting trends in sustainable business happening around the world.
  • A wealth of links to interesting resources for more information.

The Sustainable MBA is organized like a business school course - allowing you easy access to the relevant information you need about sustainability and Accounting, Economics, Entrepreneurship, Ethics, Finance, Marketing, Organizational Behaviour, Operations and Strategy.

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Product Details

ISBN-13:
9780470741146
Publisher:
Wiley
Publication date:
01/19/2010
Pages:
397
Product dimensions:
6.20(w) x 9.00(h) x 1.20(d)

Table of Contents

Preface xv

Acknowledgments xix

PART I: SETTING THE SCENE 1

Chapter 1: About this Book 3

Chapter 2: What is Sustainability? 13

Chapter 3: What does this Mean for Business? 23

Chapter 4: The Sustainability Journey 33

Chapter 5: Getting Started 41

PART II: THE CORE TOPICS 51

Chapter 6: Accounting 55

Chapter 7: Economics 85

Chapter 8: Entrepreneurship 123

Chapter 9: Ethics and Corporate Governance 153

Chapter 10: Finance 183

Chapter 11: Marketing 217

Chapter 12: Operations 255

Chapter 13: HR and Organizational Behavior 295

Chapter 14: Strategy 323

PART III: TOOLS 361

Chapter 15: Tools for Monitoring, Managing, and Improving Performance 363

Chapter 16: Tools for Greening Offices and Buildings 377

PART IV: WRAPPING IT ALL UP 399

Chapter 17: What Can I Do? 401

Chapter 18: What will the Future Bring? 409

Endnotes 435

Index 439

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