Ethical Marketing and the New Consumer

Ethical Marketing and the New Consumer

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by Chris Arnold
     
 

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"Chris's book for new consumers is timely and welcome. We are powerful beyond measure. That's our deepest fear.

It’s such a delusion that we are powerless. If we'd just 'clean up our own act' – the whole world must change.

That's the power of a single ethical consumer in a globally interconnected world."
—Dave Hampton – the

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Overview

"Chris's book for new consumers is timely and welcome. We are powerful beyond measure. That's our deepest fear.

It’s such a delusion that we are powerless. If we'd just 'clean up our own act' – the whole world must change.

That's the power of a single ethical consumer in a globally interconnected world."
—Dave Hampton – the carbon coach

"Read it. Use it. This book is full of gems for anyone involved in marketing to the modern consumer. It explores new ideas, challenges some old ones and will definitely give you a better understanding of what really makes today's ethical consumers tick. Ethical Marketing and the New Consumer is easy to dip into but much harder to put down."
Chantal Cooke, co-founder of Passion for the Planet radio

Product Details

ISBN-13:
9780470743027
Publisher:
Wiley
Publication date:
10/12/2009
Pages:
288
Product dimensions:
5.00(w) x 7.90(h) x 0.90(d)

Meet the Author

Chris Arnold is founder and Creative Partner of Creative Orchestra, the world’s first independent creative department, Social Enterprise ad agency and talent incubator.
A former board member and a Creative Director of Saatchi & Saatchi, Chris has worked in the advertising industry for over 20 years.
He has also been a founder of several other agencies; Symple, Barradale Leagas Arnold Campbell (BLAC) and FEEL.
A champion of ethics, he writes the ethical marketing blog on Brand Republic and has written for numerous publications, including the FT, Creative Review, Third Sector and Brand Strategy magazine. He also writes the ecoSuperMan Twitter.
He runs workshops and lectures around the world on creativity, opening minds and numerous marketing subjects, including ethical marketing. He’s also done many TV appearances advising on marketing, including a recent BBC programme on disgusting foods.
Chris has been a board member of the DMA, Europe’s largest marketing trade body, and was former chair of the DMA Agencies Council and the Creative Council.

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Ethical Marketing and the New Consumer 5 out of 5 based on 0 ratings. 1 reviews.
VivianGeller More than 1 year ago
The world changes. Business changes. Ethics is the new order. The new consumer has new values. Old marketing is dead. New marketing is happening. Change with the times or get left behind. It's not just about the planet but people. You'll be surprised. Informed and inspired. This book covers it all. Read it. Then live it.