Future of Business / Edition 6by Lawrence J. Gitman, Carl McDaniel
Pub. Date: 01/03/2007
Publisher: Cengage Learning
With an emphasis on the Workplace 2000, the third edition of THE FUTURE OF BUSINESS showcases the dramatic changes occurring in the business environment and helps readers understand business trends, anticipate future business conditions, and prepare for successful careers. The three themes of the text include: 1. "Business in the 21st Century" covers current… See more details below
With an emphasis on the Workplace 2000, the third edition of THE FUTURE OF BUSINESS showcases the dramatic changes occurring in the business environment and helps readers understand business trends, anticipate future business conditions, and prepare for successful careers. The three themes of the text include: 1. "Business in the 21st Century" covers current business principles and practices as they occur in today's world; 2. "Capitalizing on Trends in Business" explores new business trends and how they are reshaping today's business landscape and altering tomorrow's competitive environment; and 3. "Applying This Chapter's Topics" speaks directly to the student and present practical suggestions for preparing for the business environment of tomorrow. In addition, new skills development features respond to the growing interest in the SCANS initiative (development of workplace competencies) and requests for a more applied approach to the course.
Table of Contents
PART 1: THE BUSINESS ENVIRONMENT. 1. Participating in the Dynamic Business Environment. 2. Understanding Evolving Economic Systems and Competition. 3. Making Ethical Decisions and Managing a Socially Responsible Business. Appendix: Understanding the Legal and Tax Environment. 4. Competing in the Global Marketplace. PART 2: BUSINESS OWNERSHIP. 5. Forms of Business Ownership. 6. Entrepreneurship: Starting and Managing Your Own Business. PART 3: BUSINESS MANAGEMENT. 7. Management and Leadership in Today's Organizations. 8. Designing Organizational Structures. 9. Managing Human Resources and Labor-Management Issues. 10. Motivating Employees and Creating Self-Managed Teams. 11. Achieving World-class Operations Management. PART 4: MARKETING MANAGEMENT. 12. Understanding the Customer and Creating Marketing Strategy. 13. Developing Quality Products at the Right Price. 14. Distributing Products in a Timely and Efficient Manner. 15. Using Integrated Marketing Communications to Promote Products. PART 5: TECHNOLOGY AND INFORMATION. 16. Using Technology to Manage Information. 17. Using Financial Information and Accounting. PART 6: FINANCE. 18. Understanding Money and Financial Institutions. 19. Managing the Firm's Finances. Appendix: Managing Risk and Insurance. 20. Understanding Securities and Securities Markets. Enrichment Chapter: Managing Your Personal Finances. Enrichment Chapter: Using the Internet for Business Success.
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