Business Writer's Handbook / Edition 10

Business Writer's Handbook / Edition 10

by Gerald J. Alred
     
 

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ISBN-10: 0312679432

ISBN-13: 2900312679438

Pub. Date: 10/21/2011

Publisher: Bedford/St. Martin's

The seventh edition of this classic comprehensive reference is now easier to use and more thorough than ever. With up-to-date coverage of workplace technology -- from e-mail, Internet research, and writing for the Web to Web forms and page design -- The Business Writer's Handbook offers expert advice for meeting the demands of online writing. Abun dant "real-world"

Overview

The seventh edition of this classic comprehensive reference is now easier to use and more thorough than ever. With up-to-date coverage of workplace technology -- from e-mail, Internet research, and writing for the Web to Web forms and page design -- The Business Writer's Handbook offers expert advice for meeting the demands of online writing. Abun dant "real-world" examples and sample documents throughout the text provide models for effective business communication. The book's new "five-way access" structure -- the alphabetical organization, topical key to the alphabetical entries, checklist of the writing process, comprehensive index, and new topical list of figures and model documents -- provides even more ways of retrieving information, faster. This edition also includes new and revised entries on research, documenting sources, brochures, formal reports, newsletters, proposals, sales letters, promotional writing, presentations, and visuals. With entries that have been consolidated and streamlined, and in-depth treatment of grammar, usage, and the writing skills that both students and professionals need to master, The Business Writer's Handbook remains both an accessible and easy-to-use guide, and the quick reference faithful users have come to appreciate.

Product Details

ISBN-13:
2900312679438
Publisher:
Bedford/St. Martin's
Publication date:
10/21/2011
Edition description:
Tenth Edition
Pages:
656

Table of Contents

Prefacev
Five Steps to Successful Writingxi
Checklist of the Writing Processxix
Topical Key to the Alphabetical Entriesxxi
Topical List of Figures and Model Documentsxxiv
The Business Writer's Handbook: Alphabetical Entries1
Index597

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