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Fables of Abundance; A Cultural History of Advertising in America
     

Fables of Abundance; A Cultural History of Advertising in America

by Jackson Lears
 

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ISBN-10: 0465090753

ISBN-13: 9780465090754

Pub. Date: 11/02/1995

Publisher: Basic Books


Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

Overview


Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

Product Details

ISBN-13:
9780465090754
Publisher:
Basic Books
Publication date:
11/02/1995
Pages:
492
Product dimensions:
6.11(w) x 9.24(h) x 1.37(d)
Lexile:
1410L (what's this?)

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