Dynamics In Document Design / Edition 1by Karen A. Schriver
Pub. Date: 12/31/1996
This book is for writers and graphic designers who create the many types of documents people use every day at home or school, in business or government. From high-tech instruction manuals and textbooks to health communications
From an international leader in document design, research-based insights about writing and visualizing documents that people can use . . .
This book is for writers and graphic designers who create the many types of documents people use every day at home or school, in business or government. From high-tech instruction manuals and textbooks to health communications and information graphics, to online information and World Wide Web pages, this book offers one of the first research-based portraits of what readers need from documents and of how document designers can take those needs into account.
Drawing on research about how people interpret words and pictures, this book presents a new and more complete image of the reader--a person who is not only trying to understand prose and graphics but who is responding to them aesthetically and emotionally.
Written by document design expert Karen A. Schriver, Dynamics in Document Design features:
* Case studies of documents before and after revision, showing how people think and feel about them
* Analyses of the interplay of text and pictures, revealing how words, space, visuals, and typography can work together
* A fascinating and informative timeline of the international evolution of document design from 1900 to the present
Table of Contents
SITUATING DOCUMENT DESIGN.
What is Document Design?
Evolution of the Field: Contextual Dynamics.
OBSERVING READERS IN ACTION.
How Documents Engage Readers' Thinking and Feeling.
The Impact of Poor Design: Thinking about Ourselves as Users of Texts and Technology.
Seeing the Text: The Role of Typography and Space.
The Interplay of Words and Pictures.
RESPONDING TO READERS' NEEDS.
What Document Designers Can Learn from Readers.
and post it to your social network
Most Helpful Customer Reviews
See all customer reviews >
This book is an unusually good read, well presented with plenty of examples and illustrations. In other words, it is a good example of the discipline it aims to teach. There is some background to the field that may be somewhat specific to the US and to academic environments, although it includes an interesting timeline showing the development of document design through the twentieth century. After the opening chapters, it's all practical ideas based on extensive user trials. In Chapter 6, Schriver looks closely at the interplay between words and pictures. She looks at how readers scan material comprised of text and graphics and how they react to different types of graphics. This treatment provides the most detailed assessment available of the strengths and weaknesses of text and graphics and how important it is to integrate, rather than just mix, the two. The strength of this book lies in its up-to-date information, its inclusion of modern media, the direct writing style and interesting visual design. It is well worth a look. For the full review, see the ISTC website.
This book is one of the best I've ever read on the subject. It not only gave me a sense of what the field is like but of how to be part of it. I got a good sense of both the practical and the theoretical. Schriver is an excellent writer with a strong sense of how to use examples wisely. Throughout the book you get a sense of a person who is devoted to writing and designing for people. It is one of the first books where the real voice of the author came through and she does a marvelous job, coming across as a reader advocate and someone who has designed for many types of audiences. Her research is excellent and her advice sound. I highly recommend this book.