How to Wow: Photoshop CS3 for Photography
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How to Wow: Photoshop CS3 for Photography

by Jack Davis, Ben Willmore

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Wouldn’t it be great if you could have one of the world’s most sought-after Photoshop teachers sitting next to you as you navigate through the infinite possibilities of your digital photographic darkroom, especially with a tool as deep and as complex at Photoshop? How to Wow: Photoshop CS3 for Photography is the next best thing. It’s the


Wouldn’t it be great if you could have one of the world’s most sought-after Photoshop teachers sitting next to you as you navigate through the infinite possibilities of your digital photographic darkroom, especially with a tool as deep and as complex at Photoshop? How to Wow: Photoshop CS3 for Photography is the next best thing. It’s the brainchild of Photoshop Hall-of-Famer Jack Davis, world-renowned author and educator, and award-winning designer and photographer, who has developed invaluable methods to help you reach your full creative and craftsmanship potential. In this gorgeous full-color book, Jack guides you step-by-step through real-world projects, with an emphasis on uncompromising quality, last-minute flexibility, and go-home-at-night speed! You’ll receive tips and techniques on everything from streamlining your workflow in Bridge to hand-tinting an antique look, to optimizing and enhancing an entire photo shoot automatically (and nondestructively) in Adobe Camera Raw! Whether it’s optimizing the color and tone of your image, retouching cosmetic undesirables, or creating classic sepia color treatments, you’ll receive the tools at every stage of the creative process in order to learn How to Wow! Jack begins with the essentials of workflow (including color management, Bridge file-organization, and instant Camera Raw optimization), and continues with targeted adjusting and optimizing and retouching and repairing in Photoshop. Finally, Jack rounds it out with the fun stuff—projects that focus on enhancing and exaggerating aspects of your photos for maximum impact.

Bonus CD, included with the book, contains all the images you’ll need to follow along with each project!

How to Wow Topics Include:

  • Camera and Computer Workflow: From Camera settings to using Calibrated Profiles to Soft Proofing and Print Previewing in CS3.
  • Bridge and Camera Raw Workflow: Organizing and Processing your plethora of images in Bridge, and using the power of Adobe Camera Raw (ACR) to blaze through Optimizing dozens of photographs at once.
  • Smart Non-destructive Workflow: Between ACR’s prowess and CS3’s Smart Filter technology you may rarely need to “push pixels” again!
  • Selecting Tips and Techniques: Whether it’s the new Quick Select and Refine Edge tools or masking secrets that have been available for years, you will be selecting quickly and easily in no time.
  • Color and Tone Optimizing: Sometimes you can’t tweak an image enough in ACR. Instead, use the power of CS3’s Curves and Masks for Color Correction and “Smart” nondestructive Dodging and Burning!
  • Enhancing Can Begin in Camera Raw! Correct everything in ACR from Color and Tone (with Jack’s Four-Step Tango Fix) to instant Special Effects.
  • Skin Softening, Portrait Patching, and Wrinkle Reduction: Skin Softening, Unifying Color, Problem Patching, Wrinkle Reduction and Skin and Glasses Glare Removal, even Selective Body Reshaping.
  • Enhancing Eyes, Teeth, Hair, and Lips: Quick Color and Tone Enhancing, along with Selective Sharpening and some essential “Hollywood Glow“ effects can instantly turn a good shot into a great portrait.
  • Retouching, Replacing, Removing, and Repairing: When one shot just won’t convey the whole story, it’s time for combining different images to make the perfect picture – from Group Portraits to Epic Panoramas.
  • Enhancing Edge, Glow, Density, and Focus Effects: Creating everything from Illustrative HDR Edge effects, Diffused Glows to Graduated Neutral Density Gradients and Artistic Texture Overlays.
  • Black & White, Tinting, and Hand Coloring: These techniques are some of the best (and easiest) methods to turn a “seen-it-before” picture into a fine-art print. And how you do it makes all the difference!

Editorial Reviews
The Barnes & Noble Review
Photoshop plus your digital camera: Suddenly you can shoot to your heart’s content, get instant feedback, then manipulate your images in a virtually infinite number of ways. The only problem: too many choices, too much to know. How do you wade into this incredible cornucopia and make it yours? With How to Wow: Photoshop for Photography.

You couldn’t ask for more knowledgeable authors, or authors more capable of sharing their knowledge. (You know Jack Davis as the author of Photoshop Wow! series titles such as The Photoshop 7 Wow! Book; Ben Willmore wrote the masterful Adobe Photoshop CS Studio Techniques.)

Here, Davis and Willmore start with workflow, including Photoshop presets that make digital photographic work easier and more productive. (Those presets are on CD, with project files, custom tools, swatches, shapes, styles, patterns, actions, and other goodies.)

Then, it’s on to meat-and-potatoes digital darkroom work: extracting complex objects, dodging and burning, blend modes, neutralizing color casts, removing dust and scratches, and more. There’s a full chapter on fixing people: controlling blemishes and wrinkles, tweaking eyes and teeth, taking a few pounds off bellies and adding back lost hair. Next, the authors show how to precisely control your audience’s experience, via glows, high pass, gradients, and other techniques.

A full chapter on colors and tone covers everything from hand coloring to 1850s-vintage Sabatier effects. There are chapters on artistic effects and overlays, as well as on combining/collaging. Use How to Wow as a cookbook, or better yet, use it as a launch pad for your own creativity. Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2003 and Upgrading & Fixing Networks for Dummies, Second Edition.

Product Details

Peachpit Press
Publication date:
How to Wow Series
Edition description:
Product dimensions:
8.90(w) x 8.90(h) x 0.70(d)

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Meet the Author

Jack Davis is perhaps best known as the author of several bestselling books on Photoshop, including How to Wow: Photoshop for Photography, Adobe Photoshop One-Click Wow! , and, of course, The Photoshop Wow! Book. Jack is also an award-winning designer, photographer, and internationally recognized creative spokesperson on digital imagery. He teaches as part of the “Dream Team” at the Photoshop World Conferences, where he was recently inducted into the Photoshop Hall of Fame for his lifetime contributions in the field of education. Jack has an undergraduate degree in Graphic Design and an MA and MFA in Digital Imagery. When he’s not in his studio in San Diego, he is usually on the beach somewhere in Polynesia with a digital camera and analog paints, capturing the local color.

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