Designing Visual Language: Strategies for Professional Communicators (Part of the Allyn & Bacon Series in Technical Communication) / Edition 2

Designing Visual Language: Strategies for Professional Communicators (Part of the Allyn & Bacon Series in Technical Communication) / Edition 2

by Charles Kostelnick
     
 

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ISBN-10: 0205616402

ISBN-13: 2900205616403

Pub. Date: 01/18/2010

Publisher: Pearson

More often workplace writing and document design takes a backseat in a company's mission/product. This book offers strategies and tools for document design of ALL types. Readers will extend to visual design the approach they assimilate in their writing and editing. It focuses on the kinds of situations and practical documents that employees encounter daily, with a

Overview

More often workplace writing and document design takes a backseat in a company's mission/product. This book offers strategies and tools for document design of ALL types. Readers will extend to visual design the approach they assimilate in their writing and editing. It focuses on the kinds of situations and practical documents that employees encounter daily, with a special focus on audience, purpose, and context of the message. Topics include: perception and design; visual analysis; extra-textual design; pictures, and more. Writers and editors who design documents. Part of the Allyn & Bacon Series in Technical Writing, edited by Sam Dragga, Texas Tech University.

Product Details

ISBN-13:
2900205616403
Publisher:
Pearson
Publication date:
01/18/2010
Series:
Technical Communication Series
Edition description:
NE
Pages:
432

Table of Contents

Chapters conclude with “Conclusion,” “Notes,” “References,” and “Exercises.”

I.INTEGRATED COMMUNICATION.

1.Rhetorical Background.

Introduction to Visual Rhetoric.

Visual/Verbal Cognates

Process Example—Mapleton Center.

Conventions—What Readers Expect.

2.Perception and Design.

Gestalt Principles of Design.

Empirical Research as a Design Tool.

3.Visual Analysis.

Introduction to Visual Analysis.

A Taxonomy for Visual Vocabulary.

Analyzing Visual Vocabulary Rhetorically.

II.TEXT DESIGN.

4. Linear Components.

Introduction to Linear Components.

Process Example—Linear Components.

Vocabulary of Linear Components.

Applying the Cognate Strategies to Linear Components.

Interdependence of the Cognate Strategies.

5.Text Fields.

Introduction to Text Fields.

Process Example—Fields.

Vocabulary of Text Fields.

Applying The Cognate Strategies.

Interdependence of Cognate Strategies.

6.Nonlinear Components.

Introduction to Nonlinear Components.

Process Example—Nonlinear Components.

Vocabulary of Nonlinear Components.

Applying the Cognate Strategies.

Interdependence of the Cognate Strategies.

III.EXTRA-LEVEL DESIGN.

7.Data Displays.

Process Example—Data Displays.

Vocabulary of Data Displays.

Applying the Cognate Strategies to Data Displays.

Interdependence of the Cognate Strategies.

8.Pictures.

Introduction to Designing Pictures.

Process Example—Pictures.

Vocabulary of Pictures.

Applying the Cognate Strategies.

Interdependence of the Cognate Strategies.

9.Icons, Logos, Symbols.

Introduction to Icons, Logos, and Symbols.

Process Example—Icons, Logos, Symbols.

Vocabulary of Icons, Logos, Symbols.

Applying the Cognate Strategies to Icons, Logos, Symbols.

Interdependence of Cognate Strategies.

IV.DOCUMENT DESIGN.

10.Supra-Level Elements: Designing for Usability.

Introduction for Designing for Usability.

Process Example—Supra-Level Elements.

Vocabulary of Supra-Level Elements.

Applying the Cognate Strategies.

Appendixes.

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