×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets / Edition 2
  • Alternative view 1 of Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets / Edition 2
  • Alternative view 2 of Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets / Edition 2
     

Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets / Edition 2

by Thomas H. Becker
 

See All Formats & Editions

ISBN-10: 0313383812

ISBN-13: 9780313383816

Pub. Date: 11/18/2010

Publisher: ABC-CLIO, Incorporated

This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean.

• Identifies specific selling opportunities among 20 Latin American markets and Latino buyers in the United States

Overview

This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean.

• Identifies specific selling opportunities among 20 Latin American markets and Latino buyers in the United States

Product Details

ISBN-13:
9780313383816
Publisher:
ABC-CLIO, Incorporated
Publication date:
11/18/2010
Pages:
280
Product dimensions:
6.30(w) x 9.30(h) x 1.20(d)

Table of Contents

People, Places, and Possibilities

Where and What Is Latin America?

Latin America Means Business

Why and How Latin Americans Do Business Differently

The Historic Legacy

Using Cultural Literacy to Hone Your Competitive Edge

The Art of Making and Keeping the Deal

Negotiating and Selling Tips

How to Avoid Letting Your Good Latin American Deal Go South

Appendix: Information Resources

Notes and References

Index

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews