Media Argumentation: Dialectic, Persuasion, and Rhetoric

Media Argumentation: Dialectic, Persuasion, and Rhetoric

by Douglas Walton
     
 

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ISBN-10: 0521700302

ISBN-13: 9780521700306

Pub. Date: 09/30/2007

Publisher: Cambridge University Press

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with

Overview

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments.

Product Details

ISBN-13:
9780521700306
Publisher:
Cambridge University Press
Publication date:
09/30/2007
Edition description:
New Edition
Pages:
400
Product dimensions:
5.98(w) x 8.98(h) x 0.71(d)

Table of Contents

1. Logic, dialectic and rhetoric; 2. The speech act of persuasion; 3. Propaganda; 4. Appeals to fear and pity; 5. Ad hominem arguments in political discourse; 6. Arguments based on popular opinion; 7. Fallacies and bias in public opinion polling; 8. Persuasive definitions and public policy arguments; 9. The structure of media argumentation.

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