CB 2e (with Review Cards and CB4ME.COM Printed Access Card) / Edition 2

CB 2e (with Review Cards and CB4ME.COM Printed Access Card) / Edition 2

4.6 3
by Barry J. Babin, Eric Harris
     
 

ISBN-10: 032482999X

ISBN-13: 9780324829990

Pub. Date: 02/03/2010

Publisher: Cengage Learning


Created through a "student-tested, faculty-approved" review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full…  See more details below

Overview


Created through a "student-tested, faculty-approved" review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price.

Product Details

ISBN-13:
9780324829990
Publisher:
Cengage Learning
Publication date:
02/03/2010
Series:
Available Titles CourseMate Series
Edition description:
Includes prep cards
Pages:
352
Product dimensions:
8.40(w) x 10.80(h) x 0.70(d)

Related Subjects

Table of Contents


Part I: INTRODUCTION. 1. What is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part II: INTERNAL INFLUENCES (INTERNAL INFLUENCERS). 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, & Cognitive Learning. 5. Motivation and Emotions--Driving Consumer Behavior. 6. Personality, Lifestyles and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES (EXTERNAL INFLUENCERS). 8. Consumer Culture. 9. Group Influence. Part IV: CONSUMPTION PROCESSES. 10. Consumers in Situations. 11. Decision Making I: Need Recognition & Search. 12. Decision Making II: Alternative Evaluation & Choice. Part V: CONSUMPTION AND BEYOND. 13. Consumption to Satisfaction. 14. Consumer Relationships. 15. Consumer Misbehavior. 16. Marketing Ethics, Misbehavior, and Value.

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CB 2e (with Review Cards and CB4ME.COM Printed Access Card) 3.8 out of 5 based on 0 ratings. 4 reviews.
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