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Media Now: Understanding Media, Culture, and Technology / Edition 8
     

Media Now: Understanding Media, Culture, and Technology / Edition 8

by Joseph Straubhaar, Robert LaRose, Lucinda Davenport
 

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ISBN-10: 1133311369

ISBN-13: 9781133311362

Pub. Date: 01/01/2013

Publisher: Cengage Learning

In this fifth edition of a lively introductory text for undergraduates, Straubhaar (University of Texas) and LaRose (Michigan State University) update material to reflect the latest technological advances and media trends. There is a new chapter devoted to the recording industry, and there is new material on wi-fi, iTunes, Netflix, and media coverage of recent events.

Overview

In this fifth edition of a lively introductory text for undergraduates, Straubhaar (University of Texas) and LaRose (Michigan State University) update material to reflect the latest technological advances and media trends. There is a new chapter devoted to the recording industry, and there is new material on wi-fi, iTunes, Netflix, and media coverage of recent events. New boxes highlight global perspectives on issues such as cross-border public relations and the offshoring of information sector jobs. The revised art program includes 100 new figures and color photos. A one-year subscription to Wired is now included in the price of the text. Annotation ©2005 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9781133311362
Publisher:
Cengage Learning
Publication date:
01/01/2013
Edition description:
Older Edition
Pages:
608
Product dimensions:
8.50(w) x 10.80(h) x 0.90(d)

Table of Contents

Part I: MEDIA AND THE INFORMATION AGE. 1. The Changing Media. 2. Media and Society. Part II: THE MEDIA. 3. Books. 4. Print to Digital Newspapers. 5. Magazines. 6. Recorded Music. 7. Radio. 8. Film and Video. 9. Television. 10. The Internet. 11. The Third Screen: Smartphones and Tablets. 12. Video Games. 13. Public Relations. 14. Advertising. Part III: MEDIA ISSUES. 15. Media Uses and Impacts. 16. Media Policy and Law. 17. Media Ethics. 18. Global Communications Media.

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