Sports and Entertainment Management / Edition 1

Sports and Entertainment Management / Edition 1

by Ken Kaser, John L. Brooks, John R. Brooks
     
 

Sports and Entertainment Management serves as a one-semester course for marketing and business management students. Using topics in the sports and entertainment industries, the text and multimedia supplements cover the basic functions of management as outlined in national and state standards. Management topics discussed in the twelve chapters include leadership,

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Overview

Sports and Entertainment Management serves as a one-semester course for marketing and business management students. Using topics in the sports and entertainment industries, the text and multimedia supplements cover the basic functions of management as outlined in national and state standards. Management topics discussed in the twelve chapters include leadership, finance, product management, people management, information management, legal and ethical issues, customer relations, sales management, managing change, and career development.

Product Details

ISBN-13:
9780538438292
Publisher:
Cengage Learning
Publication date:
03/18/2004
Series:
Sports Management Series
Edition description:
New Edition
Pages:
320
Product dimensions:
8.40(w) x 10.70(h) x 0.60(d)

Table of Contents

Chapter 1: What is Sports and Entertainment Management? 1.1: Management Basics. 1.2: Sports Management. 1.3: Entertainment Management. Chapter 2: College and Amateur Sports 2.1: Managing College Athletics 2.2: Managing Amateur Sport 2.3: Economic Impact. Chapter 3: Professional Sports. 3.1: Managing Big League Sports. 3.2: Organizing A Professional Team. 3.3: Agents, Managers, and Ethics. Chapter 4: Sports and Entertainment Management. 4.1: Managing Local Events. 4.2: Managing College Events. 4.3: Managing Professional Sports. 4.4 Managing Other Events. Chapter 5: Management Function. 5.1: Planning. 5.2: Organizing. 5.3: Implementing and Controlling. Chapter 6: Decision Making 6.1: How Managers Make Decisions. 6.2: Group Decision Making. 6.3: Knowledge Management. Chapter 7: Management Strategies. 7.1: The Building Blocks of Strategy. 7.2: The Process of Strategic Management. 7.3: Strategic Planning Tools. Chapter 8: Organizing and Staffing. 8.1: Coordinating for Success. 8.2: Networking and Delegation. 8.3: Management Careers in Sports and Entertainment. Chapter 9: Leaders in a Changing Environment. 9.1: Characteristics of Leaders. 9.2: How Do Leaders Motivate? 9.3: Agents of Change. Chapter 10: Managing Groups and Teams. 10.1: Understanding Group Structures. 10.2: Building Successful Teams. 10.3: Designing a Team-Based Organization. Chapter 11: Managing Operations. 11.1: Operations Management. 11.2: Control Through Evaluation. Chapter 12: Managing With Information Technology. 12.1: Management Information Systems. 12.2: Implementing Strategies with an MIS.

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