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Marketing Management: The Big Picture / Edition 2
     

Marketing Management: The Big Picture / Edition 2

by C. Nordhielm
 

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ISBN-10: 0471756687

ISBN-13: 9780471756682

Pub. Date: 08/05/2005

Publisher: Wiley, John & Sons, Incorporated

Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems and find innovative solutions. It presents an integrated framework that is designed to help them analyze, prioritize, and then solve these problems. With this "Big Picture" approach, they'll gain a better understanding of how they

Overview

Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems and find innovative solutions. It presents an integrated framework that is designed to help them analyze, prioritize, and then solve these problems. With this "Big Picture" approach, they'll gain a better understanding of how they affect and are affected by the decisions that are made. This leads to stronger, more effective marketing in the long run.

Product Details

ISBN-13:
9780471756682
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
08/05/2005
Edition description:
New Edition
Pages:
256
Product dimensions:
6.00(w) x 8.90(h) x 0.40(d)

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