Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions / Edition 1

Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions / Edition 1

by Leonard H. Hoyle
     
 

ISBN-10: 047140179X

ISBN-13: 9780471401797

Pub. Date: 01/28/2002

Publisher: Wiley

Authored by a well-known figure in the field.

  • Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
  • Individual chapters address the differences involved in marketing different types of events.
  • Examines future trends and key issues such as how to reach new event attendees.
  • Includes
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Overview

Authored by a well-known figure in the field.

  • Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
  • Individual chapters address the differences involved in marketing different types of events.
  • Examines future trends and key issues such as how to reach new event attendees.
  • Includes appendices with sample forms, contracts, and more.

Product Details

ISBN-13:
9780471401797
Publisher:
Wiley
Publication date:
01/28/2002
Series:
Wiley Event Management Series, #2
Edition description:
New Edition
Pages:
256
Product dimensions:
7.80(w) x 9.60(h) x 0.72(d)

Table of Contents

Foreward.

Preface.

Introduction to Event Marketing.

Event Promotion, Advertising, and Public Relations.

Electronic Event Marketing Strategies.

Funding the Event Marketing Program.

Marketing Association Meetings, Conferences, Events, and Expositions.

Marketing Corporate Meetings, Products, Services, and Events.

Marketing Festivals, Fairs, and Other Special Events.

Trends in Event Marketing.

Appendix A: Selling Summerville's Celebration to the Press.

Appendix B: Resources.

References.

Index.

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