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Online Research Essentials: Designing and Implementing Research Studies / Edition 1
     

Online Research Essentials: Designing and Implementing Research Studies / Edition 1

by Brenda Russell
 

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ISBN-10: 0470185686

ISBN-13: 2900470185680

Pub. Date: 04/27/2009

Publisher: Wiley

Written by experts in the field, Online Research Essentials provides step-b-step guidance to the student or new practitioner in how to create, test, and deploy online survey research. The book includes everything needed for planning and developing a survey, putting it online, and formatting data for further analysis.

Overview

Written by experts in the field, Online Research Essentials provides step-b-step guidance to the student or new practitioner in how to create, test, and deploy online survey research. The book includes everything needed for planning and developing a survey, putting it online, and formatting data for further analysis.

Product Details

ISBN-13:
2900470185680
Publisher:
Wiley
Publication date:
04/27/2009
Series:
Research Methods for the Social Sciences Series
Edition description:
New Edition
Pages:
384

Table of Contents

Preface xv

Introduction xvii

The Authors xxix

1 Understanding the Basics of Research 1

Learning Objectives 1

Making Decisions: Intuition Versus Science 3

Using the Scientific Method in Research 4

Formulating a Research Question 7

Understanding Research Terminology 9

Research Methods That Can Help Answer Your Question 10

2 Ethical Considerations for Using the Internet For Research 17

Learning Objectives 17

Defining Ethics and Its Role in Conducting Research 18

What Can We Learn from Debriefing Statements? 27

Deception and Online Research: Participant Privacy, Anonymity, and Other Issues 27

3 Getting to Know Microsoft Expression 33

Learning Objectives 33

How the Internet Works 34

Introducing Microsoft Expression 36

Creating and Modifying Tables 47

4 Planning Your Research Study 55

Learning Objectives 55

Formulating Your Research Question 56

How to Create a Clear and Testable Hypothesis 60

The Role of Reliability and Validity in Planning Your Research 67

Additional Considerations for Experimental Designs 70

5 Creating A Simple Survey on the Internet 75

Learning Objectives 75

Planning the Survey 76

Constructing the Survey 82

Designing and Creating the Database and Connecting It to the Online Survey 95

Specifying the Survey Processing 100

6 Introduction to Survey Development: Easy Steps to Creating an Online Survey 113

Learning Objectives 113

Survey Methods: Interviews and Questionnaires 114

General Guidelines for Formating an Online Survey 120

7 Using Styles, Style Sheets, and Graphics 133

Learning Objectives 133

Exploring Styles 134

Working with Style Sheets 139

Working with Pictures and Graphics144

8 Creating More Complicated Internet Surveys 155

Learning Objectives 155

Style Guidelines 156

Chunking Questions 161

9 Sampling Procedures 173

Learning Objectives 173

Understanding Populations and Samples 174

10 Developing Experimental Designs 187

Learning Objectives 187

Introduction to Experiments and Between-Subjects Designs 188

11 Introduction to Web Programming 201

Learning Objectives 201

Javascript Programming 202

Creating Multiple Versions of a Page to Eliminate Bias 213

12 Repeated Measures and Matched Groups Designs 225

Learning Objectives 225

Introduction to Within-Subjects Designs (Repeated Measures) 226

13 Advanced Javascript Programming 243

Learning Objectives 243

Variable Scope 246

Using Cookies to Prevent Multiple Submissions 251

14 Advanced Javascript Programming II 259

Learning Objectives 259

Using Query Strings 260

When Things Go Wrong 267

15 General Tips on Downloading and Analyzing Your Data Using Statistics 273

Learning Objectives 273

Downloading Data out of the Web Survey 274

Descriptive Analyses 282

Testing Your Research Hypothesis Using Inferential Statistics 287

Helpful Resources and Links to Analyze Data 296

Appendix: Using Photoshop to Create Buttons and Banners 301

Resources 309

Glossary 311

References 327

Index 333

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