Meggs' History of Graphic Design / Edition 5by Philip B. Meggs, Alston W. Purvis
Pub. Date: 11/22/2011
Meggs' History of Graphic Design is the unrivaled, comprehensive reference tool for graphic designers and students that was heralded as a publishing landmark by the Association of American Publishers, who awarded it a coveted award for publishing excellence. Due to the constantly changing world of design and computer-generated graphics, a revised edition of this landmark text is essential for students and designers alike. The Fifth Edition includes updated images, as well as new information on current graphic design trends and technologies, such as web, multi-media, interactive design, and private presses.
- Publication date:
- Edition description:
- Older Edition
- Product dimensions:
- 8.70(w) x 11.00(h) x 1.60(d)
Table of ContentsForeword.
Preface to the First Edition.
Preface to the Fifth Edition.
1. The Invention of Writing.
3. The Asian Contribution.
4. Illuminated Manuscripts.
Part II. A Graphic Renaissance.
The origins of European Typography and design for printing.
5. Printing comes to Europe.
6. The German Illustrated Book.
7. Renaissance Graphic Design.
8. An Epoch of Typographic Genius.
Part III. The Bridge to the Twentieth Century.
The Industrial Revolution: The impact of industrial technology upon visual communications.
9. Graphic Design and the Industrial Revolution.
10. The Arts and Crafts Movement and its Heritage.
11. Art Nouveau.
12. The Genesis of Twentieth Century Design.
Part IV. The Modernist Era.
Graphic design in the first half of the twentieth century.
13. The Influence of Modern Art.
14. Pictorial Modernism.
15. A New Language of Form.
16. The Bauhaus and the New Typography.
17. The Modern Movement in America.
Part V. The Age of Information.
Graphic design in the global village.
18. The International Typographic Style.
19. The New York School.
20. Corporate Identity and Visual Systems.
21. The Conceptual Image.
22. Postmodern Design.
23. National Visions within a Global Dialogue.
24. The Digital Revolution and Beyond.
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Most Helpful Customer Reviews
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This book is far, far, far exceeding the minimal expectations I had for it. How? It is not dry. It is entertaining, informative, interesting, thorough, and VERY inclusive. Beginning with wall paintings in the caves of France and transiting through to the internet and mobile apps, I read 100 stories I've never seen before (and I've been in graphics for 30 years). This version works well as an ebook providing access to images, charts, and samples of topics being discussed. The pages fly by. If you were to pretend this were not a classroom text, this reads as a historic novel of graphic design over the centuries in fascinating detail. If you were to pretend this were a novel, the personalities, geniuses, artists, and scholars come to life in proud fashion. As someone involved in graphic art and design for 30 years, I am delighted with this book!! A good read and a great resource!!!
This book is incredible. If you are a graphic designer, I highly recommend it for your library of inspiration and resource. Meggs' History of Graphic Design provides such rich history and insight into the world of expression through visual communication. It starts with cave drawings and the origins of the Alphabet to the new digital age and everything in between. I was surprised to learn how much of our ancestors' findings are used to this day, including origins of font names, and basic printing methods. The book also goes into explicit detail on how visual evolution was, and still is, so profoundly affected by world economics, war and revolution. Of course, a book of this caliber would not be complete without images and succinct footnotes. Great to flip through for design inspiration. If anyone thinks we just "make things pretty" or "doodle all day", well, they're probably just jealous. However, if you want to put them in their place, hand them this resource. This book truly makes me proud to be a graphic designer.
As a design professional, this compendium is a great source of inspiration and insight. Well worth the investment and you'll enjoy it for years to come. Add this to your library as soon and you can and hopefully someday you'll be able to add your own chapter. - Bill