The New Influencers: A Marketer's Guide to the New Social Media
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The New Influencers: A Marketer's Guide to the New Social Media

by Paul Gillin
     
 

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ISBN-10: 1884956947

ISBN-13: 9781884956942

Pub. Date: 05/01/2009

Publisher: Linden Publishing

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners

Overview

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

Product Details

ISBN-13:
9781884956942
Publisher:
Linden Publishing
Publication date:
05/01/2009
Series:
Books to Build Your Series
Edition description:
New Edition
Pages:
236
Product dimensions:
6.00(w) x 9.00(h) x 0.80(d)

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